Integrated Marketing In Santa Rosa

Growing With Clients Through Lasting Relationships

Integrated Marketing

At Abra, we pride ourselves on the way that we approach marketing. Being a full-service marketing agency allows us to meet a variety of needs for clients, it allows us to create a consistent message throughout, and it allows us to help all of a client’s marketing efforts work together and compound results. But in addition to those benefits, having an integrated marketing approach allows us to build long-lasting relationships with clients, and that long term involvement with a client becomes another benefit in the way we approach their marketing.

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Higher Marketing

Higher Marketing – Introducing the Abra Marketing Ethics Spectrum

Is Advertising Good Or Is Advertising Bad?

The simple answer is that advertising can be both good and bad. Like anything, it really depends on how it’s being used.

Higher Marketing

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This question led me to the concept of Higher Marketing.

There is marketing for good and there is marketing for evil and to help assess marketing activities, I’ve created the Abra Marketing Ethics Spectrum.

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Sonoma County Marketing Agency

Marketing Concepts: Blazing Mental Paths

“Never underestimate how invisible your business is.” – Kurt Hoffmann

Sonoma County Marketing Agency

Santa Rosa California based Abra Marketing explores the marketing concept of blazing mental paths.

Just speaking from personal experience, it’s amazing to me how I will drive a certain road for years before finally noticing a business I drove by every day. It can be the most random incident that finally makes me take notice, but suddenly I’m a regular customer.

What a failure of marketing that a business that 1) I fully appreciate and makes my life better and 2) is conveniently located somehow stayed off my radar for all that time. What is the cost of that to that business?

So here is the opportunity for businesses: do whatever you can to get people into your business.

Next time you’re out hiking, take a moment to ponder the path. That space was once uniform wilderness and obstacles. Someone forged a path and now, people can’t help but follow it, further establishing the flow it has created it.

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California Instagram Marketing

Abra Marketing Is On Instagram

Bay Area Instagram Marketing

Abra Marketing is now on Instagram. We’re excited to be adding to the ways we can share the work we’re doing to help promote our clients and the incredible things happening in Sonoma County.

At Abra Marketing, it’s not just “do as we say”, it’s “do as we do”. If there is a marketing tool we believe can work for your business, we’re most likely using it as a tool for our own marketing. Now that Instagram has started taking over the world, it was time for us to get our own account going. We’ll be sharing photos from our clients, and giving you a look into the life of Abra by sharing photos from our own adventures.

If you are a Northern California business in search of creative marketing that keeps you in touch with the most current marketing trends, contact us to see if Abra Marketing is the right agency to represent you.

 

Using Photos In Marketing

The Power Of The Photo – Part 1

Using Photos In Marketing

What you have to say with your marketing message is incredibly important, but the quality of your message wont matter if no one is listening. In the age of Instagram and photo blogging, great photographs have become even more of an essential part of marketing. Chances are, if there isn’t an eye-catching image, you wont be catching any eyes.

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Beerifornia! Celebrating Northern California Breweries

Beer. Northern California. Yep.

Here’s to the great breweries of Northern California! We are proud of our Northern California heritage and amidst the noise of the overly applauded Super Bowl commercials, we wanted to take a moment to appreciate the many great individuals and companies who are leading the Great Revolution of Beer!

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Online Marketing For Small Businesses

Big Marketing For Small Businesses

Orthopaedics Specialists

Our integrative approach to marketing has generated nationwide attention for local business, Shasta Orthopaedics.

There’s no question that the emergence of the internet forever changed the world of marketing. Before virtual reality took over, small business marketing was often limited to the audience you could afford to reach within the few surrounding zip codes. While the web is now over saturated with an infinite number of businesses, the marketing playing field has also been leveled quite a bit for small businesses who want to compete with large companies.

Big Marketing With Small Business Marketing Principles

If you think about it, marketing online is kind of just like heading out into a really big neighborhood to promote your business. Banner ads are the new version of the ads you would put in your local paper, search results are the new phone book, social media is the word of mouth you would get at the corner market, people can “pop in” to your online store on their lunch break the same as they would if they were down the street from you… it’s all about doing good business, having a strong promotional message, and making yourself visible.

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Marketing Tips Blog

Persistence Is A Marketing Tool

Marketing Tips BLog

I started Abra Marketing in November of 1999 in Santa Rosa, California. As we enter the month of our founding, I celebrate the 14 years we’ve been at this marketing thing. I also can’t help but think about the marketing basic of Persistence.

I’ve talked about the P’s of marketing, which you’ll learn in any Marketing 101 class, but to which I’ve added my own P’s over the years.

One of those added P’s is Persistence. Quite simply, there is a time factor to marketing. The longer you can keep your business out there and going, the more you will build an equity of awareness and customers. Persistence as a Marketing tool works especially well for companies that have achieved true quality in their product or service.

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