B Corporation Sonoma County

Sonoma County B Corporations: World Centric

What is a B Corp?

Janae Lloyd of World Centric provides insight into B Corporations in Sonoma County, specifically the rigorous B Corp certification process.

World Centric

World Centric is based in Petaluma, California and has been a certified B Corporation since 2010. World Centric is a socially responsible company that provides zero waste solutions to reduce environmental impact.

This video is part of a series looking at the B Corp movement and how it is manifesting itself among the B Corporations of Sonoma County, California.

Learn more about World Centric at: 
http://worldcentric.org 
and view their B Impact Report at:
http://www.bcorporation.net/community….

Learn more about B Lab and the B Corp movement at:
bcorporation.net

Learn more about this video series at:
http://AbraMarketing.com/DoSomethingGood

Abra Marketing is a digital marketing agency based in Santa Rosa, California. 

What is a B Corp?

What is a B Corp?

What is a B Corp?

Jay Coen Gilbert, one of the founders of B Lab, explains what a B Corp/B Corporation is. B Lab was founded on July 5, 2006 to provide a framework and community of support for B Corporations.

B Lab provides a process by which companies can become Certified B Corporations through a rigorous certification process.

This video is part of a series looking at the B Corp movement and how it is manifesting itself among the B Corporations of Sonoma County, California.

Ethical And Conscientious Businesses

There is an increasing movement of businesses working to achieve higher standards: how their products affect the world, how they support their workers, how they affect the environment, how they support the communities where they live, etc. At the same time there is a negative “greenwashing” where some companies try to take advantage of the buzzwords of these efforts.

B Corp certification helps provide a transparency and official measurement of these efforts to help consumers more effectively determine which companies truly are doing the good they purport to and to help companies who are sincerely pursuing this path to gauge their efforts and improve.

Learn more about B Lab and the B Corp movement at:
www.Bcorporation.net

Learn more about this video series at:
AbraMarketing.com/DoSomethingGood


Abra Marketing is a digital marketing agency based in Santa Rosa, California and serving clients across the greater Bay Area and beyond. We make the world better through marketing.

Farm to Fermentation Festival

The Sonoma County Fermentation Movement

Is Sonoma County “The Fermentation Capital of the World?”

Sonoma County is “The Fermentation Capital of the World” according to Jennifer Harris, Fermentation Consultant and Coordinator of the Farm to Fermentation Festival. In the second video in our Culture of Good series, Jennifer provides insight into the Fermentation Movement in Sonoma County and an introduction to the wonderful world of fermentation.

Some of the Sonoma County fermentation companies featured in the video include:

For a complete list of Farm to Fermentation Festival participants and sponsors, visit the Farm to Fermentation Festival website.

Learn more about the Farm to Fermentation Festival and fermentation in Sonoma County at FarmToFermentation.com.

 
Sonoma County Culture of Good is a series looking at companies and organizations doing good in Sonoma County. The series is produced by Sonoma County ad agency Abra Marketing.

Culture of Good | Sonoma County

“Sonoma County Culture of Good” is a series of articles and videos exploring people and companies aspiring to a higher quality of work and life in Sonoma County, California.

Abra Marketing was started in November 1999 in a home office on Burnside Road in Sebastopol, California. For family reasons, the agency moved to Redding in 2000. When we returned in 2010, we were particularly excited to be part of a community where there is a heightened set of values on so many levels: the quality of food, the local focus, sustainability, humane treatment of farm animals, commitment to community, and the list goes on.

 

We are honored by this opportunity to showcase this aspect of our home, Sonoma County, while drawing additional light to the many great people and companies who strive to achieve something else in their daily work.

Please feel free to contact us with suggestions and ideas of other people and organizations to showcase.

Here is the first video in the “Sonoma County Culture of Good” Series featuring Green Goose Farm:

Series Updates
Below is a log of videos produced for the series with the most recent added at the bottom.

10/2/2015 Our 2nd video in the series highlighted The Fermentation Movement in Sonoma County.
11/28/2015 The 3rd video in the series highlighted Plum Blossom Farm in Cloverdale, California.

The B Corp Movement in Sonoma County
A sub-series in our Sonoma County Culture of Good videos focuses on the B Corp Movement in Sonoma County:
3/3/2016 – What is a B Corporation? Bryan Welch, CEO of B the Change Media, explains what a B Corp is.
3/21/2016 – What is a B Corp? Jay Coen Gilbert, one of the founders of B Lab, explains what a B Corporation is.
3/23/2016 – The B Corp Movement in Sonoma County: World Centric #1 with Janae Lloyd