Website Designer In Santa Rosa

What Makes A Successful Marketing Project?

Website Designer In Santa Rosa

Marketing is when a graphic design project is guided by strategy, not just aesthetics.

What Is Marketing?

More and more I see people and companies who portray themselves as providing “marketing” services. Often their offerings are graphic design or video production or social media or building websites, etc. And yes, these tools can be used to market a company. But if the person driving that project does not have an understanding of how that effort will drive sales for the company, they are not truly marketing.

Purpose Driven Design

I had this “a hah” moment in the first months of starting Abra Marketing. In the beginning I wanted to be a graphic design shop. But having working in marketing for over 7 years (I started in marketing for 5 years, started over to become a graphic designer, then returned to marketing before starting the agency), I would be working on projects and realizing the headline was wrong, the copy was wrong, or the entire strategy was wrong. Hell, doing this print ad was wrong – this money would be better spent on direct mail (or another medium).

From the beginning, I understood that our projects MUST work. They must have a purpose to drive dollars and they must be guided by a solid strategy.

I have always loved great design, great creative and will always strive for that, but the greatness of a creative campaign must be how well it moves us in the direction of growing the client’s business.

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Integrated Marketing In Santa Rosa

Growing With Clients Through Lasting Relationships

Integrated Marketing

At Abra, we pride ourselves on the way that we approach marketing. Being a full-service marketing agency allows us to meet a variety of needs for clients, it allows us to create a consistent message throughout, and it allows us to help all of a client’s marketing efforts work together and compound results. But in addition to those benefits, having an integrated marketing approach allows us to build long-lasting relationships with clients, and that long term involvement with a client becomes another benefit in the way we approach their marketing.

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Graphic Design Santa Rosa California

Your Santa Rosa Graphic Design Agency – A History of Production

Abra Marketing has a unique history as a graphic design agency in Santa Rosa. This article provides a glimpse into my early years as a graphic designer and my intensive design production background.

I started the agency in November 1999 with the arrival of a new Mac G3. As a graphic designer I founded the agency with a focus on graphic design and branding. From the beginning there have been a few things that have helped our clients’ design projects be successful. One of these is my extensive production experience.

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Digital Marketing Agency In Santa Rosa

Digital Marketing Agency vs. Advertising Agency

What Is A Digital Marketing Agency?

Digital Marketing is the number one buzzword for anyone trying to promote their business these days. But what is digital marketing and how do you select a digital marketing agency?

Digital Marketing covers the range of online efforts you can use to drive sales for your business:

  • Website
  • Blog
  • Social Media
  • Online Video (this kind of falls under social media as well, but I like to separate it)
  • SEO (Search Engine Optimization)
  • Online Presence Management
  • Email Marketing
  • Inbound Marketing
  • Marketing Automation

A Digital Marketing agency can provide any of these services, with some providing just one or a few and some providing all.

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Santa Rosa Digital Marketing Agency

Your Local Digital Marketing Agency

Digital Marketing In Santa Rosa

Santa Rosa digital marketing agency, Abra Marketing is proud to be locally focused in Sonoma County. Abra was founded in Santa Rosa in 1999. Founder Kurt Hoffmann had worked in marketing since 1989 before starting the agency. Our initial services focused on website design/website development and graphic design, however having worked in marketing for 10 years prior, we quickly found that the value we brought to our clients was not just in providing great website or graphic design projects, but the strategic marketing insight we brought to the table.

We helped clarify the purpose of the project and how it should be executed to help drive business for the client. To this end, we’ve never just built websites produced ads, but always have viewed projects as part of our work to help the client drive sales.

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B Corporation Sonoma County

Sonoma County B Corporations: World Centric

What is a B Corp?

Janae Lloyd of World Centric provides insight into B Corporations in Sonoma County, specifically the rigorous B Corp certification process.

World Centric

World Centric is based in Petaluma, California and has been a certified B Corporation since 2010. World Centric is a socially responsible company that provides zero waste solutions to reduce environmental impact.

This video is part of a series looking at the B Corp movement and how it is manifesting itself among the B Corporations of Sonoma County, California.

Learn more about World Centric at: 
http://worldcentric.org 
and view their B Impact Report at:
http://www.bcorporation.net/community….

Learn more about B Lab and the B Corp movement at:
bcorporation.net

Learn more about this video series at:
http://AbraMarketing.com/DoSomethingGood

Abra Marketing is a digital marketing agency based in Santa Rosa, California. 

What is a B Corp?

What is a B Corp?

What is a B Corp?

Jay Coen Gilbert, one of the founders of B Lab, explains what a B Corp/B Corporation is. B Lab was founded on July 5, 2006 to provide a framework and community of support for B Corporations.

B Lab provides a process by which companies can become Certified B Corporations through a rigorous certification process.

This video is part of a series looking at the B Corp movement and how it is manifesting itself among the B Corporations of Sonoma County, California.

Ethical And Conscientious Businesses

There is an increasing movement of businesses working to achieve higher standards: how their products affect the world, how they support their workers, how they affect the environment, how they support the communities where they live, etc. At the same time there is a negative “greenwashing” where some companies try to take advantage of the buzzwords of these efforts.

B Corp certification helps provide a transparency and official measurement of these efforts to help consumers more effectively determine which companies truly are doing the good they purport to and to help companies who are sincerely pursuing this path to gauge their efforts and improve.

Learn more about B Lab and the B Corp movement at:
www.Bcorporation.net

Learn more about this video series at:
AbraMarketing.com/DoSomethingGood


Abra Marketing is a digital marketing agency based in Santa Rosa, California and serving clients across the greater Bay Area and beyond. We make the world better through marketing.

Sonoma West Medical Center branding developed by Abra Marketing.

Sonoma West Medical Center Branding

In December 2014, Abra Marketing developed the branding for Sonoma West Medical Center in Sebastopol, California.

The Sonoma West Medical Center branding development was a particularly interesting project because it was part of the effort to reopen a closed hospital, something that is rarely successfully done.

Sonoma County Branding Agency

The Sonoma West Medical Center rebranding presented an opportunity to connect to the extensive history of Palm Drive Hospital while communicating the new beginning that included important changes in the organization.

The very brief background of Sonoma West Medical Center is that it opened as Palm Drive Hospital in 1939. It served the West County community for many years before financial challenges led to its closing in 2014 after a 2nd bankruptcy.

Rebranding can be an important part of taking a company in a new direction. And in this case, rebranding was a critical part of the strategy needed to overcome the enormous challenges of reopening a hospital.

Starting with the existing Palm Drive Hospital brand, we had the strengths of a long history and connection to many in the community. However, given the years of financial difficulties, there was a lot of negative connection as well. This included a great deal of opposition to reopening efforts.

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Social Media Marketing In Santa Rosa

Social Media Marketing ROI

Social Media Marketing

Abra Marketing has managed many social media marketing programs as part of our online marketing services. Abra has been managing social media marketing programs since 2009 (the first page we set up is still active for Nor-Cal Think Pink, now with over 4,000 followers). Back then it was a tough sell for most of our clients to try this new medium.

We had early successes that helped reinforce the ROI benefits of the new social media marketing.

How did we achieve ROI from Social Media Marketing?

Most of all we stuck to the fundamental principles of marketing. We’ve been in marketing for a long time and every time something new comes along (the web, Web 2.0, social media, etc.) there’s this delusion that it’s going to be a magic marketing pill. Just put up a website and the customers will come flocking.

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Best Santa Rosa Web Design Company

Abra: The Evolution of a Web Design Company

How do we as a company achieve the best web design and development for our clients? Below is a brief history of how Abra has evolved as a web design company.

It started with a foundation in programming way back in the 1980s. Abra Marketing founder Kurt Hoffmann was fortunate to be able to take programming classes in high school starting with punch card programming. Next he learned programming on the first Macintosh computers when they came out in 1984, which inspired him to major in computer programming in college before switching to marketing his junior year.

Fast forward to 2000 and a brand new Abra Marketing was launching its first websites.

Best Santa Rosa Web Design Company

We pride ourselves on keeping up with the latest design trends, and following best practices.

While web design and development has changed considerably over the years, the three things that defined our quality from beginning is what drives our web design projects today:

  • a solid architecture that supports fast loading, user experience, and search engine optimization
  • award-winning web design
  • web design projects that are guided by solid marketing strategy to support our clients’ business goals

Some milestone web design projects from over the years:

» Nor-Cal Think Pink
Since 2004, Abra has donated all web design and online marketing services for Nor-Cal Think Pink, a Northern California non-profit dedicated to raising the awareness of the importance of early detection in the battle against breast cancer.

» Saab99Turbo.com
The Saab 99 Turbo Registry was developed as an in-house company web development project to build our experience building a member-driven online community. The website remains the number 1 resource on this topic.

» Petrific.com
Petrific was a unique project that combined a full-range of our company web development talents, from branding to web design to sophisticated web programming.

Abra Marketing is proud to be a leading Santa Rosa web design company, and has been providing web design and development in the Bay Area since 1999. Contact us to learn more or visit our Web Design page.

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