Website Designer In Santa Rosa

What Makes A Successful Marketing Project?

Website Designer In Santa Rosa

Marketing is when a graphic design project is guided by strategy, not just aesthetics.

What Is Marketing?

More and more I see people and companies who portray themselves as providing “marketing” services. Often their offerings are graphic design or video production or social media or building websites, etc. And yes, these tools can be used to market a company. But if the person driving that project does not have an understanding of how that effort will drive sales for the company, they are not truly marketing.

Purpose Driven Design

I had this “a hah” moment in the first months of starting Abra Marketing. In the beginning I wanted to be a graphic design shop. But having working in marketing for over 7 years (I started in marketing for 5 years, started over to become a graphic designer, then returned to marketing before starting the agency), I would be working on projects and realizing the headline was wrong, the copy was wrong, or the entire strategy was wrong. Hell, doing this print ad was wrong – this money would be better spent on direct mail (or another medium).

From the beginning, I understood that our projects MUST work. They must have a purpose to drive dollars and they must be guided by a solid strategy.

I have always loved great design, great creative and will always strive for that, but the greatness of a creative campaign must be how well it moves us in the direction of growing the client’s business.

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Integrated Marketing In Santa Rosa

Growing With Clients Through Lasting Relationships

Integrated Marketing

At Abra, we pride ourselves on the way that we approach marketing. Being a full-service marketing agency allows us to meet a variety of needs for clients, it allows us to create a consistent message throughout, and it allows us to help all of a client’s marketing efforts work together and compound results. But in addition to those benefits, having an integrated marketing approach allows us to build long-lasting relationships with clients, and that long term involvement with a client becomes another benefit in the way we approach their marketing.

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Graphic Design Santa Rosa California

Your Santa Rosa Graphic Design Agency – A History of Production

Abra Marketing has a unique history as a graphic design agency in Santa Rosa. This article provides a glimpse into my early years as a graphic designer and my intensive design production background.

I started the agency in November 1999 with the arrival of a new Mac G3. As a graphic designer I founded the agency with a focus on graphic design and branding. From the beginning there have been a few things that have helped our clients’ design projects be successful. One of these is my extensive production experience.

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Using Photos In Marketing

The Power Of The Photo – Part 1

Using Photos In Marketing

What you have to say with your marketing message is incredibly important, but the quality of your message wont matter if no one is listening. In the age of Instagram and photo blogging, great photographs have become even more of an essential part of marketing. Chances are, if there isn’t an eye-catching image, you wont be catching any eyes.

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Bay Area Design Production

Marketing from the Ground Up – Appreciating the Finer Points of Design Production

Bay Area Design Firm

I’ve logged many hours doing this

A bit of Abra Marketing history, founder Kurt Hoffmann learned graphic design at a St. Louis printing institution, Scholin Brothers Printing.

This experience was an important part of Abra’s foundation.

At Scholin I was fortunate to experience a fascinating time in the printing industry when things were shifting from years of traditional film-oriented production to digital (remember SyQuest disks, anyone?). Those were the days when you’d make a change in Photoshop and then leave to get coffee while you waited for it to process.

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