Website Designer In Santa Rosa

What Makes A Successful Marketing Project?

Website Designer In Santa Rosa

Marketing is when a graphic design project is guided by strategy, not just aesthetics.

What Is Marketing?

More and more I see people and companies who portray themselves as providing “marketing” services. Often their offerings are graphic design or video production or social media or building websites, etc. And yes, these tools can be used to market a company. But if the person driving that project does not have an understanding of how that effort will drive sales for the company, they are not truly marketing.

Purpose Driven Design

I had this “a hah” moment in the first months of starting Abra Marketing. In the beginning I wanted to be a graphic design shop. But having working in marketing for over 7 years (I started in marketing for 5 years, started over to become a graphic designer, then returned to marketing before starting the agency), I would be working on projects and realizing the headline was wrong, the copy was wrong, or the entire strategy was wrong. Hell, doing this print ad was wrong – this money would be better spent on direct mail (or another medium).

From the beginning, I understood that our projects MUST work. They must have a purpose to drive dollars and they must be guided by a solid strategy.

I have always loved great design, great creative and will always strive for that, but the greatness of a creative campaign must be how well it moves us in the direction of growing the client’s business.

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Integrated Marketing In Santa Rosa

Growing With Clients Through Lasting Relationships

Integrated Marketing

At Abra, we pride ourselves on the way that we approach marketing. Being a full-service marketing agency allows us to meet a variety of needs for clients, it allows us to create a consistent message throughout, and it allows us to help all of a client’s marketing efforts work together and compound results. But in addition to those benefits, having an integrated marketing approach allows us to build long-lasting relationships with clients, and that long term involvement with a client becomes another benefit in the way we approach their marketing.

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Best Santa Rosa Web Design Company

Abra: The Evolution of a Web Design Company

How do we as a company achieve the best web design and development for our clients? Below is a brief history of how Abra has evolved as a web design company.

It started with a foundation in programming way back in the 1980s. Abra Marketing founder Kurt Hoffmann was fortunate to be able to take programming classes in high school starting with punch card programming. Next he learned programming on the first Macintosh computers when they came out in 1984, which inspired him to major in computer programming in college before switching to marketing his junior year.

Fast forward to 2000 and a brand new Abra Marketing was launching its first websites.

Best Santa Rosa Web Design Company

We pride ourselves on keeping up with the latest design trends, and following best practices.

While web design and development has changed considerably over the years, the three things that defined our quality from beginning is what drives our web design projects today:

  • a solid architecture that supports fast loading, user experience, and search engine optimization
  • award-winning web design
  • web design projects that are guided by solid marketing strategy to support our clients’ business goals

Some milestone web design projects from over the years:

» Nor-Cal Think Pink
Since 2004, Abra has donated all web design and online marketing services for Nor-Cal Think Pink, a Northern California non-profit dedicated to raising the awareness of the importance of early detection in the battle against breast cancer.

» Saab99Turbo.com
The Saab 99 Turbo Registry was developed as an in-house company web development project to build our experience building a member-driven online community. The website remains the number 1 resource on this topic.

» Petrific.com
Petrific was a unique project that combined a full-range of our company web development talents, from branding to web design to sophisticated web programming.

Abra Marketing is proud to be a leading Santa Rosa web design company, and has been providing web design and development in the Bay Area since 1999. Contact us to learn more or visit our Web Design page.

Benefits Of WordPress

What Is The Best CMS System?

Benefits Of WordPress CMS System

CMS Systems have become a mainstay in web development within the past 5 or so years, and we get why. With the boom of social media and common blogging, the average person is becoming more "web savvy". Over the years that has influenced the desire for more and more web development clients to take some of their website maintenance into their own hands. This has made working with and understanding CMS Systems a critical part of our business.

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Using Photos In Marketing

The Power Of The Photo – Part 1

Using Photos In Marketing

What you have to say with your marketing message is incredibly important, but the quality of your message wont matter if no one is listening. In the age of Instagram and photo blogging, great photographs have become even more of an essential part of marketing. Chances are, if there isn’t an eye-catching image, you wont be catching any eyes.

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California Breast Cancer Awareness

Abra Thinks Pink For The Community

Northern California Breast Cancer Awareness

Since 2009, Abra has been giving back to the Northern California community by donating it’s services to Nor-cal Think Pink, a breast cancer awareness organization based out of Redding, California. Every year Abra takes care of the web development needs, provides the capability for a custom online photo contest, and in 2009, Abra worked closely with members of Nor-Cal Think Pink to help get approval to light the Sundial Bridge in pink lights on Think Pink Day. The lighting of the Sundial Bridge is now an annual Think Pink Day event.

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Web Development In California

Abra Works With Girls Inc.

Girls Inc.

Inspiring And Empowering Girls

This spring Abra had the pleasure of working with a Northern California affiliate of Girls Inc. on a website redesign. Girls Inc. is an organization spread across the United States and Canada that works to inspire and empower girls in the community by promoting positive ideals such as self-esteem, independence, and leadership. Girls Inc. uses several research based programs that encourage girls to seek their highest potential through avenues such as education and sports, that promote drug and pregnancy prevention, and that help girls build a strong self-image so that they can realize their full potential.

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How To Create Optimized Text Links

How To Create Optimized Text Links Tutorial

How to optimize text links

The world of search engine optimization can be incredibly overwhelming. There’s an abundance of information coming at you, and everyday there is a new theory or technique that tries to make you think you will never get a grasp on SEO. Really, underneath all the chatter, successful SEO starts with simply doing the little things right.

The Optimized Text Link

One of of the most basic elements of SEO is the text link, and the optimization of the text link. We put together a simple step-by-step tutorial of how to create and optimize a text link, an explanation of the different parts of the link, and the relevance of each part for SEO.

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The Pink Sundial Bridge

The Pink Sundial Bridge

The Pink Sundial Bridge

This year, Abra worked closely with members of Nor-Cal Think Pink to help get approval to light the Sundial Bridge in pink lights on Think Pink Day, October 15th, 2009 in Redding, CA.

The concept of a pink Sundial Bridge was developed by Melody Christenson of Think Pink and other members several years ago. The Pink Sundial Bridge idea had been presented to Turtle Bay but had been rejected in the past for a variety of reasons.

With the support and input from Nor-Cal Think Pink members, Kurt Hoffmann wrote letters to Turtle Bay Exploration Park and the City of Redding requesting consideration of the Pink Sundial Bridge as a way to draw attention to Think Pink’s important cause of increasing breast cancer awareness and how early detection can save lives. It was also a goal to bring positive attention to the Redding area.

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