Think Pink Day 2014

Think Pink Day 2014

Five years ago, Abra Marketing helped lead the effort to light the Sundial Bridge pink for Nor-Cal Think Pink Day. At the time they said it would only be for that one time. Tonight it will happen for the 5th time in what has become an annual North State event. Abra is honored to continue to support Nor-Cal Think Pink Day.

Abra also continues to support Think Pink by providing web development services, and putting on the yearly “Think Pink Photo Calendar Contest” where members of the community submit “pink” and breast cancer awareness themed photos to be used in a calendar that raises awareness for breast cancer. This year, as with every year, saw awesome photo submissions from members of the Northern California community, and 40,000 calendars are being distributed today. Check out some of the contest winners below, and visit the NorCal Think Pink website to view all of this year’s winners.

 

California Breast Cancer Awareness

Abra Thinks Pink For The Community

Northern California Breast Cancer Awareness

Since 2009, Abra has been giving back to the Northern California community by donating it’s services to Nor-cal Think Pink, a breast cancer awareness organization based out of Redding, California. Every year Abra takes care of the web development needs, provides the capability for a custom online photo contest, and in 2009, Abra worked closely with members of Nor-Cal Think Pink to help get approval to light the Sundial Bridge in pink lights on Think Pink Day. The lighting of the Sundial Bridge is now an annual Think Pink Day event.

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The Pink Sundial Bridge

The Pink Sundial Bridge

The Pink Sundial Bridge

This year, Abra worked closely with members of Nor-Cal Think Pink to help get approval to light the Sundial Bridge in pink lights on Think Pink Day, October 15th, 2009 in Redding, CA.

The concept of a pink Sundial Bridge was developed by Melody Christenson of Think Pink and other members several years ago. The Pink Sundial Bridge idea had been presented to Turtle Bay but had been rejected in the past for a variety of reasons.

With the support and input from Nor-Cal Think Pink members, Kurt Hoffmann wrote letters to Turtle Bay Exploration Park and the City of Redding requesting consideration of the Pink Sundial Bridge as a way to draw attention to Think Pink’s important cause of increasing breast cancer awareness and how early detection can save lives. It was also a goal to bring positive attention to the Redding area.

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