Integrated Marketing In Santa Rosa

Growing With Clients Through Lasting Relationships

Integrated Marketing

At Abra, we pride ourselves on the way that we approach marketing. Being a full-service marketing agency allows us to meet a variety of needs for clients, it allows us to create a consistent message throughout, and it allows us to help all of a client’s marketing efforts work together and compound results. But in addition to those benefits, having an integrated marketing approach allows us to build long-lasting relationships with clients, and that long term involvement with a client becomes another benefit in the way we approach their marketing.

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Digital Marketing Agency In Santa Rosa

Digital Marketing Agency vs. Advertising Agency

What Is A Digital Marketing Agency?

Digital Marketing is the number one buzzword for anyone trying to promote their business these days. But what is digital marketing and how do you select a digital marketing agency?

Digital Marketing covers the range of online efforts you can use to drive sales for your business:

  • Website
  • Blog
  • Social Media
  • Online Video (this kind of falls under social media as well, but I like to separate it)
  • SEO (Search Engine Optimization)
  • Online Presence Management
  • Email Marketing
  • Inbound Marketing
  • Marketing Automation

A Digital Marketing agency can provide any of these services, with some providing just one or a few and some providing all.

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Santa Rosa Digital Marketing Agency

Your Local Digital Marketing Agency

Digital Marketing In Santa Rosa

Santa Rosa digital marketing agency, Abra Marketing is proud to be locally focused in Sonoma County. Abra was founded in Santa Rosa in 1999. Founder Kurt Hoffmann had worked in marketing since 1989 before starting the agency. Our initial services focused on website design/website development and graphic design, however having worked in marketing for 10 years prior, we quickly found that the value we brought to our clients was not just in providing great website or graphic design projects, but the strategic marketing insight we brought to the table.

We helped clarify the purpose of the project and how it should be executed to help drive business for the client. To this end, we’ve never just built websites produced ads, but always have viewed projects as part of our work to help the client drive sales.

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Sonoma West Medical Center branding developed by Abra Marketing.

Sonoma West Medical Center Branding

In December 2014, Abra Marketing developed the branding for Sonoma West Medical Center in Sebastopol, California.

The Sonoma West Medical Center branding development was a particularly interesting project because it was part of the effort to reopen a closed hospital, something that is rarely successfully done.

Sonoma County Branding Agency

The Sonoma West Medical Center rebranding presented an opportunity to connect to the extensive history of Palm Drive Hospital while communicating the new beginning that included important changes in the organization.

The very brief background of Sonoma West Medical Center is that it opened as Palm Drive Hospital in 1939. It served the West County community for many years before financial challenges led to its closing in 2014 after a 2nd bankruptcy.

Rebranding can be an important part of taking a company in a new direction. And in this case, rebranding was a critical part of the strategy needed to overcome the enormous challenges of reopening a hospital.

Starting with the existing Palm Drive Hospital brand, we had the strengths of a long history and connection to many in the community. However, given the years of financial difficulties, there was a lot of negative connection as well. This included a great deal of opposition to reopening efforts.

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Social Media Marketing In Santa Rosa

Social Media Marketing ROI

Social Media Marketing

Abra Marketing has managed many social media marketing programs as part of our online marketing services. Abra has been managing social media marketing programs since 2009 (the first page we set up is still active for Nor-Cal Think Pink, now with over 4,000 followers). Back then it was a tough sell for most of our clients to try this new medium.

We had early successes that helped reinforce the ROI benefits of the new social media marketing.

How did we achieve ROI from Social Media Marketing?

Most of all we stuck to the fundamental principles of marketing. We’ve been in marketing for a long time and every time something new comes along (the web, Web 2.0, social media, etc.) there’s this delusion that it’s going to be a magic marketing pill. Just put up a website and the customers will come flocking.

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Using Photos In Marketing

The Power Of The Photo – Part 1

Using Photos In Marketing

What you have to say with your marketing message is incredibly important, but the quality of your message wont matter if no one is listening. In the age of Instagram and photo blogging, great photographs have become even more of an essential part of marketing. Chances are, if there isn’t an eye-catching image, you wont be catching any eyes.

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Organic Search Engine Optimization

A Truly Organic Approach To SEO

Organic & Integrative SEO

Abra’s Integrative Approach To SEO

There are thousands of SEO service specific companies, and they boast the premise of their success as coming from the complete focus on SEO only. While there is definitely value in strengthening your expertise in a service by focusing on it, at Abra, we believe that the most successful approach to SEO is to continuously integrate it with all of your marketing efforts. Being a full-service marketing firm, we have created the perfect environment to carry out that SEO philosophy.

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Online Marketing For Small Businesses

Big Marketing For Small Businesses

Orthopaedics Specialists

Our integrative approach to marketing has generated nationwide attention for local business, Shasta Orthopaedics.

There’s no question that the emergence of the internet forever changed the world of marketing. Before virtual reality took over, small business marketing was often limited to the audience you could afford to reach within the few surrounding zip codes. While the web is now over saturated with an infinite number of businesses, the marketing playing field has also been leveled quite a bit for small businesses who want to compete with large companies.

Big Marketing With Small Business Marketing Principles

If you think about it, marketing online is kind of just like heading out into a really big neighborhood to promote your business. Banner ads are the new version of the ads you would put in your local paper, search results are the new phone book, social media is the word of mouth you would get at the corner market, people can “pop in” to your online store on their lunch break the same as they would if they were down the street from you… it’s all about doing good business, having a strong promotional message, and making yourself visible.

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Keys To SEO Success

5 Basic Keys To SEO Success

Keys To SEO Success

There are many different elements that go into SEO success, and those specific elements are going to vary from website to website, but there are some basic SEO rules and principles that every website can benefit from. Whether you are performing SEO yourself, or hiring an SEO firm, the following are some keys that need to be on the ring when unlocking the door to search engine success.

Be Ethical

When you are doing SEO for your website, it’s important that you use, or that you choose an SEO Company that only uses ethical techniques. SEO should not be about “duping search engines”, but instead it should be about working with the rules and rhythms of search engines. Taking part in SEO tricks won’t build solid, lasting SEO, and it may even get your website banned from search engines alltogether.

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