Just Start Marketing - Abra Marketing, Santa Rosa Marketing Agency

Just Start Marketing

For People Who Run Businesses.

Marketing. It’s one of the primary challenges of running any business.

How much should you spend on marketing? Which social media should we be using? How do we measure marketing ROI? What’s the most effective media mix? Is our branding on point? Should we redesign our website?

All good questions and there are so many more we muscle through every day as a marketing agency. As I think of all the things we’ve helped companies do over the past 17 years, there’s one piece of advice I’d start with for anyone running a business:

Just start marketing.

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Online Marketing For Small Businesses

Big Marketing For Small Businesses

Orthopaedics Specialists

Our integrative approach to marketing has generated nationwide attention for local business, Shasta Orthopaedics.

There’s no question that the emergence of the internet forever changed the world of marketing. Before virtual reality took over, small business marketing was often limited to the audience you could afford to reach within the few surrounding zip codes. While the web is now over saturated with an infinite number of businesses, the marketing playing field has also been leveled quite a bit for small businesses who want to compete with large companies.

Big Marketing With Small Business Marketing Principles

If you think about it, marketing online is kind of just like heading out into a really big neighborhood to promote your business. Banner ads are the new version of the ads you would put in your local paper, search results are the new phone book, social media is the word of mouth you would get at the corner market, people can “pop in” to your online store on their lunch break the same as they would if they were down the street from you… it’s all about doing good business, having a strong promotional message, and making yourself visible.

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