Website Designer In Santa Rosa

What Makes A Successful Marketing Project?

Website Designer In Santa Rosa

Marketing is when a graphic design project is guided by strategy, not just aesthetics.

What Is Marketing?

More and more I see people and companies who portray themselves as providing “marketing” services. Often their offerings are graphic design or video production or social media or building websites, etc. And yes, these tools can be used to market a company. But if the person driving that project does not have an understanding of how that effort will drive sales for the company, they are not truly marketing.

Purpose Driven Design

I had this “a hah” moment in the first months of starting Abra Marketing. In the beginning I wanted to be a graphic design shop. But having working in marketing for over 7 years (I started in marketing for 5 years, started over to become a graphic designer, then returned to marketing before starting the agency), I would be working on projects and realizing the headline was wrong, the copy was wrong, or the entire strategy was wrong. Hell, doing this print ad was wrong – this money would be better spent on direct mail (or another medium).

From the beginning, I understood that our projects MUST work. They must have a purpose to drive dollars and they must be guided by a solid strategy.

I have always loved great design, great creative and will always strive for that, but the greatness of a creative campaign must be how well it moves us in the direction of growing the client’s business.

Read More
Integrated Marketing In Santa Rosa

Growing With Clients Through Lasting Relationships

Integrated Marketing

At Abra, we pride ourselves on the way that we approach marketing. Being a full-service marketing agency allows us to meet a variety of needs for clients, it allows us to create a consistent message throughout, and it allows us to help all of a client’s marketing efforts work together and compound results. But in addition to those benefits, having an integrated marketing approach allows us to build long-lasting relationships with clients, and that long term involvement with a client becomes another benefit in the way we approach their marketing.

Read More
Best Santa Rosa Web Design Company

Abra: The Evolution of a Web Design Company

How do we as a company achieve the best web design and development for our clients? Below is a brief history of how Abra has evolved as a web design company.

It started with a foundation in programming way back in the 1980s. Abra Marketing founder Kurt Hoffmann was fortunate to be able to take programming classes in high school starting with punch card programming. Next he learned programming on the first Macintosh computers when they came out in 1984, which inspired him to major in computer programming in college before switching to marketing his junior year.

Fast forward to 2000 and a brand new Abra Marketing was launching its first websites.

Best Santa Rosa Web Design Company

We pride ourselves on keeping up with the latest design trends, and following best practices.

While web design and development has changed considerably over the years, the three things that defined our quality from beginning is what drives our web design projects today:

  • a solid architecture that supports fast loading, user experience, and search engine optimization
  • award-winning web design
  • web design projects that are guided by solid marketing strategy to support our clients’ business goals

Some milestone web design projects from over the years:

» Nor-Cal Think Pink
Since 2004, Abra has donated all web design and online marketing services for Nor-Cal Think Pink, a Northern California non-profit dedicated to raising the awareness of the importance of early detection in the battle against breast cancer.

» Saab99Turbo.com
The Saab 99 Turbo Registry was developed as an in-house company web development project to build our experience building a member-driven online community. The website remains the number 1 resource on this topic.

» Petrific.com
Petrific was a unique project that combined a full-range of our company web development talents, from branding to web design to sophisticated web programming.

Abra Marketing is proud to be a leading Santa Rosa web design company, and has been providing web design and development in the Bay Area since 1999. Contact us to learn more or visit our Web Design page.