Website Designer In Santa Rosa

What Makes A Successful Marketing Project?

Website Designer In Santa Rosa

Marketing is when a graphic design project is guided by strategy, not just aesthetics.

What Is Marketing?

More and more I see people and companies who portray themselves as providing “marketing” services. Often their offerings are graphic design or video production or social media or building websites, etc. And yes, these tools can be used to market a company. But if the person driving that project does not have an understanding of how that effort will drive sales for the company, they are not truly marketing.

Purpose Driven Design

I had this “a hah” moment in the first months of starting Abra Marketing. In the beginning I wanted to be a graphic design shop. But having working in marketing for over 7 years (I started in marketing for 5 years, started over to become a graphic designer, then returned to marketing before starting the agency), I would be working on projects and realizing the headline was wrong, the copy was wrong, or the entire strategy was wrong. Hell, doing this print ad was wrong – this money would be better spent on direct mail (or another medium).

From the beginning, I understood that our projects MUST work. They must have a purpose to drive dollars and they must be guided by a solid strategy.

I have always loved great design, great creative and will always strive for that, but the greatness of a creative campaign must be how well it moves us in the direction of growing the client’s business.

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Benefits Of WordPress

What Is The Best CMS System?

Benefits Of WordPress CMS System

CMS Systems have become a mainstay in web development within the past 5 or so years, and we get why. With the boom of social media and common blogging, the average person is becoming more "web savvy". Over the years that has influenced the desire for more and more web development clients to take some of their website maintenance into their own hands. This has made working with and understanding CMS Systems a critical part of our business.

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Using Photos In Marketing

The Power Of The Photo – Part 1

Using Photos In Marketing

What you have to say with your marketing message is incredibly important, but the quality of your message wont matter if no one is listening. In the age of Instagram and photo blogging, great photographs have become even more of an essential part of marketing. Chances are, if there isn’t an eye-catching image, you wont be catching any eyes.

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Web Development In California

Abra Works With Girls Inc.

Girls Inc.

Inspiring And Empowering Girls

This spring Abra had the pleasure of working with a Northern California affiliate of Girls Inc. on a website redesign. Girls Inc. is an organization spread across the United States and Canada that works to inspire and empower girls in the community by promoting positive ideals such as self-esteem, independence, and leadership. Girls Inc. uses several research based programs that encourage girls to seek their highest potential through avenues such as education and sports, that promote drug and pregnancy prevention, and that help girls build a strong self-image so that they can realize their full potential.

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