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The 9 Ps of Marketing

Hoffmann October 8, 2009 Comments Off
The 9 Ps of Marketing

At Abra, we use the following list of the P’s of Marketing:
The 9 Ps
• Product
• Price
• Placement
• Promotion
• People
• Positioning
• Packaging
• Persistence
• Parasitism

I’ve developed this list over the years based on the foundation I learned in Marketing 101 in college which taught 5 P’s.

I’ll be coming back to this list with further definitions and examples from our work in the marketing arena.

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