Abra Marketing, Santa Rosa Marketing Agency Update
By Kurt Hoffmann, Abra Founder and Creative Director.
I’m excited to announce that I’ve been hired to teach Marketing for the Spring 2018 Semester at Bergin University. A lot of people have not heard of Bergin so I’ll start with that. It’s actually a pretty cool story.
About Bergin University
Bergen University is located in Rohnert Park. Interestingly, Bergin is right around the corner from my first job when I moved to Sonoma County in 1998, working as Marketing Director for an independent record label. Bergin University was founded in 1991 as the Bonnie Bergin Assistance Dog Institute. It has been known as Bergin University of Canine Studies since 2007.
Jay Coen Gilbert, one of the founders of B Lab, explains what a B Corp/B Corporation is. B Lab was founded on July 5, 2006 to provide a framework and community of support for B Corporations.
B Lab provides a process by which companies can become Certified B Corporations through a rigorous certification process.
This video is part of a series looking at the B Corp movement and how it is manifesting itself among the B Corporations of Sonoma County, California.
Ethical And Conscientious Businesses
There is an increasing movement of businesses working to achieve higher standards: how their products affect the world, how they support their workers, how they affect the environment, how they support the communities where they live, etc. At the same time there is a negative “greenwashing” where some companies try to take advantage of the buzzwords of these efforts.
B Corp certification helps provide a transparency and official measurement of these efforts to help consumers more effectively determine which companies truly are doing the good they purport to and to help companies who are sincerely pursuing this path to gauge their efforts and improve.
Is Sonoma County “The Fermentation Capital of the World?”
Sonoma County is “The Fermentation Capital of the World” according to Jennifer Harris, Fermentation Consultant and Coordinator of the Farm to Fermentation Festival. In the second video in our Culture of Good series, Jennifer provides insight into the Fermentation Movement in Sonoma County and an introduction to the wonderful world of fermentation.
Some of the Sonoma County fermentation companies featured in the video include:
“Sonoma County Culture of Good” is a series of videos exploring people using business for a greater good in Sonoma County, California.
Abra Marketing was started in November 1999 in a home office on Burnside Road in Sebastopol, California. For family reasons, the agency moved to Redding in 2000. When we returned in 2010, we were particularly excited to be part of a community where there is a heightened set of values: the quality of the food, the local focus, sustainability, humane treatment of farm animals, commitment to community, and using business for social change.
We created this video series to showcase this aspect of our home, Sonoma County, while shining a light on the many great people and companies who strive to achieve something else in their daily work.
Jay Coen Gilbert, B Corporation What is a B Corp March 21, 2016 Abra had the incredible opportunity to interview Jay Coen Gilbert, one of the founders of B Lab. bcorporation.net
Bryan Welch, CEO of B the Change Media What is a B Corporation? March 3, 2016 As part of our exploration into the B Corp Movement in Sonoma County, we had the great opportunity to interview Bryan Welch. BtheChange.com
Plum Blossom Farm Sustainable Farming and the Humane Treatment of Animals November 28, 2015 plumblossomfarm.com
Jennifer Harris, Fermentation Consultant The Fermentation Movement in Sonoma County October 2, 2015
Five years ago, Abra Marketing helped lead the effort to light the Sundial Bridge pink for Nor-Cal Think Pink Day. At the time they said it would only be for that one time. Tonight it will happen for the 5th time in what has become an annual North State event. Abra is honored to continue to support Nor-Cal Think Pink Day.
Abra also continues to support Think Pink by providing web development services, and putting on the yearly “Think Pink Photo Calendar Contest” where members of the community submit “pink” and breast cancer awareness themed photos to be used in a calendar that raises awareness for breast cancer. This year, as with every year, saw awesome photo submissions from members of the Northern California community, and 40,000 calendars are being distributed today. Check out some of the contest winners below, and visit the NorCal Think Pink website to view all of this year’s winners.
Since 2009, Abra has been giving back to the Northern California community by donating it’s services to Nor-cal Think Pink, a breast cancer awareness organization based out of Redding, California. Every year Abra takes care of the web development needs, provides the capability for a custom online photo contest, and in 2009, Abra worked closely with members of Nor-Cal Think Pink to help get approval to light the Sundial Bridge in pink lights on Think Pink Day. The lighting of the Sundial Bridge is now an annual Think Pink Day event.
This spring Abra had the pleasure of working with a Northern California affiliate of Girls Inc. on a website redesign. Girls Inc. is an organization spread across the United States and Canada that works to inspire and empower girls in the community by promoting positive ideals such as self-esteem, independence, and leadership. Girls Inc. uses several research based programs that encourage girls to seek their highest potential through avenues such as education and sports, that promote drug and pregnancy prevention, and that help girls build a strong self-image so that they can realize their full potential.
This year, Abra worked closely with members of Nor-Cal Think Pink to help get approval to light the Sundial Bridge in pink lights on Think Pink Day, October 15th, 2009 in Redding, CA.
The concept of a pink Sundial Bridge was developed by Melody Christenson of Think Pink and other members several years ago. The Pink Sundial Bridge idea had been presented to Turtle Bay but had been rejected in the past for a variety of reasons.
With the support and input from Nor-Cal Think Pink members, Kurt Hoffmann wrote letters to Turtle Bay Exploration Park and the City of Redding requesting consideration of the Pink Sundial Bridge as a way to draw attention to Think Pink’s important cause of increasing breast cancer awareness and how early detection can save lives. It was also a goal to bring positive attention to the Redding area.