Online Marketing For Small Businesses

Big Marketing For Small Businesses

Orthopaedics Specialists

Our integrative approach to marketing has generated nationwide attention for local business, Shasta Orthopaedics.

There’s no question that the emergence of the internet forever changed the world of marketing. Before virtual reality took over, small business marketing was often limited to the audience you could afford to reach within the few surrounding zip codes. While the web is now over saturated with an infinite number of businesses, the marketing playing field has also been leveled quite a bit for small businesses who want to compete with large companies.

Big Marketing With Small Business Marketing Principles

If you think about it, marketing online is kind of just like heading out into a really big neighborhood to promote your business. Banner ads are the new version of the ads you would put in your local paper, search results are the new phone book, social media is the word of mouth you would get at the corner market, people can “pop in” to your online store on their lunch break the same as they would if they were down the street from you… it’s all about doing good business, having a strong promotional message, and making yourself visible.

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How To Create Optimized Text Links

How To Create Optimized Text Links Tutorial

How to optimize text links

The world of search engine optimization can be incredibly overwhelming. There’s an abundance of information coming at you, and everyday there is a new theory or technique that tries to make you think you will never get a grasp on SEO. Really, underneath all the chatter, successful SEO starts with simply doing the little things right.

The Optimized Text Link

One of of the most basic elements of SEO is the text link, and the optimization of the text link. We put together a simple step-by-step tutorial of how to create and optimize a text link, an explanation of the different parts of the link, and the relevance of each part for SEO.

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Keys To SEO Success

5 Basic Keys To SEO Success

Keys To SEO Success

There are many different elements that go into SEO success, and those specific elements are going to vary from website to website, but there are some basic SEO rules and principles that every website can benefit from. Whether you are performing SEO yourself, or hiring an SEO firm, the following are some keys that need to be on the ring when unlocking the door to search engine success.

Be Ethical

When you are doing SEO for your website, it’s important that you use, or that you choose an SEO Company that only uses ethical techniques. SEO should not be about “duping search engines”, but instead it should be about working with the rules and rhythms of search engines. Taking part in SEO tricks won’t build solid, lasting SEO, and it may even get your website banned from search engines alltogether.

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Website Blog For SEO

Why Does My Website Need A Blog?

Website Blog For SEO

You’re not a fashion designer with style tips to give, and you’re not a stay-at-home mom with “better parenting advice”, so you may be wondering… “Why does my website need a blog?”. Whether you’re a doctor, a lawyer, a realtor, or you own a construction business, a blog can be an important feature for your website. At Abra Marketing we encourage every client to develop a blog on their website, and here are some of the reasons why:

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Marketing Tips Blog

Persistence Is A Marketing Tool

Marketing Tips BLog

I started Abra Marketing in November of 1999 in Santa Rosa, California. As we enter the month of our founding, I celebrate the 14 years we’ve been at this marketing thing. I also can’t help but think about the marketing basic of Persistence.

I’ve talked about the P’s of marketing, which you’ll learn in any Marketing 101 class, but to which I’ve added my own P’s over the years.

One of those added P’s is Persistence. Quite simply, there is a time factor to marketing. The longer you can keep your business out there and going, the more you will build an equity of awareness and customers. Persistence as a Marketing tool works especially well for companies that have achieved true quality in their product or service.

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