Last week, we introduced you to the basic importance of using photos in your marketing. This week we’ll go over some of the ways at Abra Marketing that we use photos in our marketing to create interest, and have an impact.
What you have to say with your marketing message is incredibly important, but the quality of your message wont matter if no one is listening. In the age of Instagram and photo blogging, great photographs have become even more of an essential part of marketing. Chances are, if there isn’t an eye-catching image, you wont be catching any eyes.
Abra’s Integrative Approach To SEO
There are thousands of SEO service specific companies, and they boast the premise of their success as coming from the complete focus on SEO only. While there is definitely value in strengthening your expertise in a service by focusing on it, at Abra, we believe that the most successful approach to SEO is to continuously integrate it with all of your marketing efforts. Being a full-service marketing firm, we have created the perfect environment to carry out that SEO philosophy.
A bit of Abra Marketing history, founder Kurt Hoffmann learned graphic design at a St. Louis printing institution, Scholin Brothers Printing.
This experience was an important part of Abra’s foundation.
At Scholin I was fortunate to experience a fascinating time in the printing industry when things were shifting from years of traditional film-oriented production to digital (remember SyQuest disks, anyone?). Those were the days when you’d make a change in Photoshop and then leave to get coffee while you waited for it to process.
Beer. Northern California. Yep.
Here’s to the great breweries of Northern California! We are proud of our Northern California heritage and amidst the noise of the overly applauded Super Bowl commercials, we wanted to take a moment to appreciate the many great individuals and companies who are leading the Great Revolution of Beer!
There’s no question that the emergence of the internet forever changed the world of marketing. Before virtual reality took over, small business marketing was often limited to the audience you could afford to reach within the few surrounding zip codes. While the web is now over saturated with an infinite number of businesses, the marketing playing field has also been leveled quite a bit for small businesses who want to compete with large companies.
Big Marketing With Small Business Marketing Principles
If you think about it, marketing online is kind of just like heading out into a really big neighborhood to promote your business. Banner ads are the new version of the ads you would put in your local paper, search results are the new phone book, social media is the word of mouth you would get at the corner market, people can “pop in” to your online store on their lunch break the same as they would if they were down the street from you… it’s all about doing good business, having a strong promotional message, and making yourself visible.
You’re not a fashion designer with style tips to give, and you’re not a stay-at-home mom with “better parenting advice”, so you may be wondering… “Why does my website need a blog?”. Whether you’re a doctor, a lawyer, a realtor, or you own a construction business, a blog can be an important feature for your website. At Abra Marketing we encourage every client to develop a blog on their website, and here are some of the reasons why:
I started Abra Marketing in November of 1999 in Santa Rosa, California. As we enter the month of our founding, I celebrate the 14 years we’ve been at this marketing thing. I also can’t help but think about the marketing basic of Persistence.
I’ve talked about the P’s of marketing, which you’ll learn in any Marketing 101 class, but to which I’ve added my own P’s over the years.
One of those added P’s is Persistence. Quite simply, there is a time factor to marketing. The longer you can keep your business out there and going, the more you will build an equity of awareness and customers. Persistence as a Marketing tool works especially well for companies that have achieved true quality in their product or service.
This year, Abra worked closely with members of Nor-Cal Think Pink to help get approval to light the Sundial Bridge in pink lights on Think Pink Day, October 15th, 2009 in Redding, CA.
The concept of a pink Sundial Bridge was developed by Melody Christenson of Think Pink and other members several years ago. The Pink Sundial Bridge idea had been presented to Turtle Bay but had been rejected in the past for a variety of reasons.
With the support and input from Nor-Cal Think Pink members, Kurt Hoffmann wrote letters to Turtle Bay Exploration Park and the City of Redding requesting consideration of the Pink Sundial Bridge as a way to draw attention to Think Pink’s important cause of increasing breast cancer awareness and how early detection can save lives. It was also a goal to bring positive attention to the Redding area.