Santa Rosa digital marketing agency, Abra Marketing is proud to be locally focused in Sonoma County. Abra was founded in Santa Rosa in 1999. Founder Kurt Hoffmann had worked in marketing since 1989 before starting the agency. Our initial services focused on website design/website development and graphic design, however having worked in marketing for 10 years prior, we quickly found that the value we brought to our clients was not just in providing great website or graphic design projects, but the strategic marketing insight we brought to the table.
We helped clarify the purpose of the project and how it should be executed to help drive business for the client. To this end, we’ve never just built websites produced ads, but always have viewed projects as part of our work to help the client drive sales.
“Sonoma County Culture of Good” is a series of videos exploring people using business for a greater good in Sonoma County, California.
Abra Marketing was started in November 1999 in a home office on Burnside Road in Sebastopol, California. For family reasons, the agency moved to Redding in 2000. When we returned in 2010, we were particularly excited to be part of a community where there is a heightened set of values: the quality of the food, the local focus, sustainability, humane treatment of farm animals, commitment to community, and using business for social change.
We created this video series to showcase this aspect of our home, Sonoma County, while shining a light on the many great people and companies who strive to achieve something else in their daily work.
Jay Coen Gilbert, B Corporation What is a B Corp March 21, 2016 Abra had the incredible opportunity to interview Jay Coen Gilbert, one of the founders of B Lab. bcorporation.net
Bryan Welch, CEO of B the Change Media What is a B Corporation? March 3, 2016 As part of our exploration into the B Corp Movement in Sonoma County, we had the great opportunity to interview Bryan Welch. BtheChange.com
Plum Blossom Farm Sustainable Farming and the Humane Treatment of Animals November 28, 2015 plumblossomfarm.com
Jennifer Harris, Fermentation Consultant The Fermentation Movement in Sonoma County October 2, 2015
When it comes to marketing videos – or any online videos for that matter – one of the questions likely on everyone’s mind is “Will it go viral?”
I have a simple point to make today and it’s this: a marketing video does not have to go viral to be a success.
The attraction of viral videos obviously is the reach – all those eyes on your video. But it’s more important to understand the quality of those eyes.
A lot of viral videos are like a car wreck – people can’t help but look. But is there really quality content there that they are connecting with? Will there be a useful relationship established? Will the view generate a result that supports marketing strategy?
Here’s to the great breweries of Northern California! We are proud of our Northern California heritage and amidst the noise of the overly applauded Super Bowl commercials, we wanted to take a moment to appreciate the many great individuals and companies who are leading the Great Revolution of Beer!