Marketing Video Production In Sonoma County

Marketing Concepts: Successful Non-viral Videos

Can a Video be Successful without Going Viral?

Marketing Case Study: Muay Thai Documentary Win. Lose. Forgive.

When it comes to marketing videos – or any online videos for that matter – one of the questions likely on everyone’s mind is “Will it go viral?”

I have a simple point to make today and it’s this: a marketing video does not have to go viral to be a success.

The attraction of viral videos obviously is the reach – all those eyes on your video. But it’s more important to understand the quality of those eyes.

A lot of viral videos are like a car wreck – people can’t help but look. But is there really quality content there that they are connecting with? Will there be a useful relationship established? Will the view generate a result that supports marketing strategy?

Read More
Jongsanan Woodenman from a scene in the muay thai documentary "Win. Lose. Forgive."

‘Win. Lose. Forgive.’ – Abra Marketing’s Muay Thai Documentary now Online

In December 2012, Abra Marketing embarked on a very special project that says a lot about us as an agency. We were approached by Ben Brown, owner of PHAS3 Martial Arts to help with a press release. He had achieved the honor of being the first coach in North America to be certified by muay thai coach Jongsanan “Woodenman.”

The Significance of Jongsanan “Woodenman”
Jongsanan “Woodenman” (previously known as Jongsanan Fairtex) is one of the most legendary fighters and coaches of the sport of muay thai, the national sport of Thailand. He was one of the most prolific champions during what many consider muay thai’s golden era of the 1990s. One of his fights – known as “The Elbow Fight” is considered one of the greatest fights of all time. Since retiring as a fighter he has become famous as a coach. He has coached many champions including Gilbert Melendez with whom – as of this writing – he is appearing on the current season (Season 20) of Fox Sports’ The Ultimate Fighter.

Read More
California Instagram Marketing

Abra Marketing Is On Instagram

Bay Area Instagram Marketing

Abra Marketing is now on Instagram. We’re excited to be adding to the ways we can share the work we’re doing to help promote our clients and the incredible things happening in Sonoma County.

At Abra Marketing, it’s not just “do as we say”, it’s “do as we do”. If there is a marketing tool we believe can work for your business, we’re most likely using it as a tool for our own marketing. Now that Instagram has started taking over the world, it was time for us to get our own account going. We’ll be sharing photos from our clients, and giving you a look into the life of Abra by sharing photos from our own adventures.

If you are a Northern California business in search of creative marketing that keeps you in touch with the most current marketing trends, contact us to see if Abra Marketing is the right agency to represent you.

 

Using Photos In Marketing

The Power Of The Photo – Part 1

Using Photos In Marketing

What you have to say with your marketing message is incredibly important, but the quality of your message wont matter if no one is listening. In the age of Instagram and photo blogging, great photographs have become even more of an essential part of marketing. Chances are, if there isn’t an eye-catching image, you wont be catching any eyes.

Read More
Organic Search Engine Optimization

A Truly Organic Approach To SEO

Organic & Integrative SEO

Abra’s Integrative Approach To SEO

There are thousands of SEO service specific companies, and they boast the premise of their success as coming from the complete focus on SEO only. While there is definitely value in strengthening your expertise in a service by focusing on it, at Abra, we believe that the most successful approach to SEO is to continuously integrate it with all of your marketing efforts. Being a full-service marketing firm, we have created the perfect environment to carry out that SEO philosophy.

Read More
Online Marketing For Small Businesses

Big Marketing For Small Businesses

Orthopaedics Specialists

Our integrative approach to marketing has generated nationwide attention for local business, Shasta Orthopaedics.

There’s no question that the emergence of the internet forever changed the world of marketing. Before virtual reality took over, small business marketing was often limited to the audience you could afford to reach within the few surrounding zip codes. While the web is now over saturated with an infinite number of businesses, the marketing playing field has also been leveled quite a bit for small businesses who want to compete with large companies.

Big Marketing With Small Business Marketing Principles

If you think about it, marketing online is kind of just like heading out into a really big neighborhood to promote your business. Banner ads are the new version of the ads you would put in your local paper, search results are the new phone book, social media is the word of mouth you would get at the corner market, people can “pop in” to your online store on their lunch break the same as they would if they were down the street from you… it’s all about doing good business, having a strong promotional message, and making yourself visible.

Read More
How To Create Optimized Text Links

How To Create Optimized Text Links Tutorial

How to optimize text links

The world of search engine optimization can be incredibly overwhelming. There’s an abundance of information coming at you, and everyday there is a new theory or technique that tries to make you think you will never get a grasp on SEO. Really, underneath all the chatter, successful SEO starts with simply doing the little things right.

The Optimized Text Link

One of of the most basic elements of SEO is the text link, and the optimization of the text link. We put together a simple step-by-step tutorial of how to create and optimize a text link, an explanation of the different parts of the link, and the relevance of each part for SEO.

Read More
Keys To SEO Success

5 Basic Keys To SEO Success

Keys To SEO Success

There are many different elements that go into SEO success, and those specific elements are going to vary from website to website, but there are some basic SEO rules and principles that every website can benefit from. Whether you are performing SEO yourself, or hiring an SEO firm, the following are some keys that need to be on the ring when unlocking the door to search engine success.

Be Ethical

When you are doing SEO for your website, it’s important that you use, or that you choose an SEO Company that only uses ethical techniques. SEO should not be about “duping search engines”, but instead it should be about working with the rules and rhythms of search engines. Taking part in SEO tricks won’t build solid, lasting SEO, and it may even get your website banned from search engines alltogether.

Read More
Website Blog For SEO

Why Does My Website Need A Blog?

Website Blog For SEO

You’re not a fashion designer with style tips to give, and you’re not a stay-at-home mom with “better parenting advice”, so you may be wondering… “Why does my website need a blog?”. Whether you’re a doctor, a lawyer, a realtor, or you own a construction business, a blog can be an important feature for your website. At Abra Marketing we encourage every client to develop a blog on their website, and here are some of the reasons why:

Read More