Digital Marketing Agency vs. Advertising Agency
June 15, 2016

What Is A Digital Marketing Agency?

Digital Marketing is the number one buzzword for anyone trying to promote their business these days. But what is digital marketing and how do you select a digital marketing agency?

Digital Marketing covers the range of online efforts you can use to drive sales for your business:

• Website
• Blog
• Social Media
• Online Video (this kind of falls under social media as well, but I like to separate it)
• SEO (Search Engine Optimization)
• Online Presence Management
• Email Marketing
• Inbound Marketing
• Marketing Automation

A Digital Marketing agency can provide any of these services, with some providing just one or a few and some providing all.

Effective Digital Marketing

At Abra, we find it’s most effective to provide and manage all the services in a comprehensive digital marketing program. This helps ensure that all the components are working together.

Here’s an example of how this works.

First we develop an overall strategy for the client, with a focus on how the effectiveness of our efforts is going to be measured in sales and profits.

Then we select the optimal mix of marketing tools. It’s easy for businesses to feel overwhelmed with the range of media out there. Should I use email. Should I be on Pinterest? What’s the latest social app the kids are looking at? Abra Marketings approach is that you should not worry about being on every channel. Choose the combination that you believe will be the most effective and focus on those.

Across our mix of marketing tools, we work to help them all help each other to get the most out of each but also to gain a group momentum that the individual media can’t achieve on their own. There are numerous ways to do this and have your media achieving results on multiple levels.

Finally, while everyone is starry-eyed over digital media – as in many cases they should be – don’t forget about traditional marketing methods. Marketing is marketing. It’s communication to a targeted audience.

We have a current program that is proving extremely effective using this simple combination:

• Digital Marketing
• TV Commercials
• Flyers

Interestingly, sales are being driven almost equally between the three.

So when selecting a digital marketing agency, consider the following:

1. It helps to have an agency who provides a full range of marketing services. They can better see the big picture and combine multiple tools to achieve the best result.
2. It helps to have an agency that is not exclusively locked in to only digital marketing. Digital marketing is a necessity but can be very effectively complemented with traditional marketing tools.
3. At the end of the day, marketing is marketing. Be careful about getting caught up in the latest marketing buzzwords and fads. Find someone who can help you come up with a sound strategy and then strategically build a campaign to support it.

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Abra Marketing is a digital marketing agency AND an advertising agency, right here in Santa Rosa, California. For more information on our services, contact us.