Reverse Mortgage Industry Marketing

Reverse Mortgage Industry Marketing

Industry Specific Marketing

Marketing is not a one-size-fits-all approach. Each industry requires different marketing techniques to find success. At Abra Marketing, we feel it’s important to educate ourselves on the specific industries of our clients, and to become as fluent as possible in what marketing strategies are most beneficial to them.

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Quality is one of. your greatest marketing tools.

Quality is One of your Greatest Marketing Tools

Below is an article I wrote in 1996 for the company newsletter at Scholin Brothers Printing Company where I worked from 1995-1998. I came across this recently and was impressed with how timely it still is. It is a great reminder that as much as the tools of marketing evolve, the fundamentals remain the same: great marketing begins with a great Product.

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SEO Agency In Sonoma County

Marketing ROI: Don’t Miss this Critical Consideration

Marketing ROI: An Essential Tip

Marketing ROI is a hot marketing topic and regular point of discussion with our clients. Of course the pure definition of all marketing efforts is to drive sales. If the cost of our marketing efforts outstrips all income generated, then what’s the point? That is why Abra’s marketing programs always have a measurement component to track results and return on our client’s marketing investment, as should yours.

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Marketing Agency In Santa Rosa, SEO In Santa Rosa

Abra Teaching Marketing At Bergin University

Abra Marketing, Santa Rosa Marketing Agency Update

By Kurt Hoffmann, Abra Founder and Creative Director.

I’m excited to announce that I’ve been hired to teach Marketing for the Spring 2018 Semester at Bergin University. A lot of people have not heard of Bergin so I’ll start with that. It’s actually a pretty cool story.

About Bergin University

Bergen University is located in Rohnert Park. Interestingly, Bergin is right around the corner from my first job when I moved to Sonoma County in 1998, working as Marketing Director for an independent record label. Bergin University was founded in 1991 as the Bonnie Bergin Assistance Dog Institute. It has been known as Bergin University of Canine Studies since 2007.

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Just Start Marketing - Abra Marketing, Santa Rosa Marketing Agency

Just Start Marketing

For People Who Run Businesses.

Marketing. It’s one of the primary challenges of running any business.

How much should you spend on marketing? Which social media should we be using? How do we measure marketing ROI? What’s the most effective media mix? Is our branding on point? Should we redesign our website?

All good questions and there are so many more we muscle through every day as a marketing agency. As I think of all the things we’ve helped companies do over the past 17 years, there’s one piece of advice I’d start with for anyone running a business:

Just start marketing.

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