B Corporation Sonoma County

Sonoma County B Corporations: World Centric

What is a B Corp?

Janae Lloyd of World Centric provides insight into B Corporations in Sonoma County, specifically the rigorous B Corp certification process.

World Centric

World Centric is based in Petaluma, California and has been a certified B Corporation since 2010. World Centric is a socially responsible company that provides zero waste solutions to reduce environmental impact.

This video is part of a series looking at the B Corp movement and how it is manifesting itself among the B Corporations of Sonoma County, California.

Learn more about World Centric at: 
http://worldcentric.org 
and view their B Impact Report at:
http://www.bcorporation.net/community….

Learn more about B Lab and the B Corp movement at:
bcorporation.net

Learn more about this video series at:
http://AbraMarketing.com/DoSomethingGood

Abra Marketing is a digital marketing agency based in Santa Rosa, California. 

What is a B Corp?

What is a B Corp?

What is a B Corp?

Jay Coen Gilbert, one of the founders of B Lab, explains what a B Corp/B Corporation is. B Lab was founded on July 5, 2006 to provide a framework and community of support for B Corporations.

B Lab provides a process by which companies can become Certified B Corporations through a rigorous certification process.

This video is part of a series looking at the B Corp movement and how it is manifesting itself among the B Corporations of Sonoma County, California.

Ethical And Conscientious Businesses

There is an increasing movement of businesses working to achieve higher standards: how their products affect the world, how they support their workers, how they affect the environment, how they support the communities where they live, etc. At the same time there is a negative “greenwashing” where some companies try to take advantage of the buzzwords of these efforts.

B Corp certification helps provide a transparency and official measurement of these efforts to help consumers more effectively determine which companies truly are doing the good they purport to and to help companies who are sincerely pursuing this path to gauge their efforts and improve.

Learn more about B Lab and the B Corp movement at:
www.Bcorporation.net

Learn more about this video series at:
AbraMarketing.com/DoSomethingGood


Abra Marketing is a digital marketing agency based in Santa Rosa, California and serving clients across the greater Bay Area and beyond. We make the world better through marketing.

Sonoma West Medical Center branding developed by Abra Marketing.

Sonoma West Medical Center Branding

In December 2014, Abra Marketing developed the branding for Sonoma West Medical Center in Sebastopol, California.

The Sonoma West Medical Center branding development was a particularly interesting project because it was part of the effort to reopen a closed hospital, something that is rarely successfully done.

Sonoma County Branding Agency

The Sonoma West Medical Center rebranding presented an opportunity to connect to the extensive history of Palm Drive Hospital while communicating the new beginning that included important changes in the organization.

The very brief background of Sonoma West Medical Center is that it opened as Palm Drive Hospital in 1939. It served the West County community for many years before financial challenges led to its closing in 2014 after a 2nd bankruptcy.

Rebranding can be an important part of taking a company in a new direction. And in this case, rebranding was a critical part of the strategy needed to overcome the enormous challenges of reopening a hospital.

Starting with the existing Palm Drive Hospital brand, we had the strengths of a long history and connection to many in the community. However, given the years of financial difficulties, there was a lot of negative connection as well. This included a great deal of opposition to reopening efforts.

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Social Media Marketing In Santa Rosa

Social Media Marketing ROI

Social Media Marketing

Abra Marketing has managed many social media marketing programs as part of our online marketing services. Abra has been managing social media marketing programs since 2009 (the first page we set up is still active for Nor-Cal Think Pink, now with over 4,000 followers). Back then it was a tough sell for most of our clients to try this new medium.

We had early successes that helped reinforce the ROI benefits of the new social media marketing.

How did we achieve ROI from Social Media Marketing?

Most of all we stuck to the fundamental principles of marketing. We’ve been in marketing for a long time and every time something new comes along (the web, Web 2.0, social media, etc.) there’s this delusion that it’s going to be a magic marketing pill. Just put up a website and the customers will come flocking.

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Best Santa Rosa Web Design Company

Abra: The Evolution of a Web Design Company

How do we as a company achieve the best web design and development for our clients? Below is a brief history of how Abra has evolved as a web design company.

It started with a foundation in programming way back in the 1980s. Abra Marketing founder Kurt Hoffmann was fortunate to be able to take programming classes in high school starting with punch card programming. Next he learned programming on the first Macintosh computers when they came out in 1984, which inspired him to major in computer programming in college before switching to marketing his junior year.

Fast forward to 2000 and a brand new Abra Marketing was launching its first websites.

Best Santa Rosa Web Design Company

We pride ourselves on keeping up with the latest design trends, and following best practices.

While web design and development has changed considerably over the years, the three things that defined our quality from beginning is what drives our web design projects today:

  • a solid architecture that supports fast loading, user experience, and search engine optimization
  • award-winning web design
  • web design projects that are guided by solid marketing strategy to support our clients’ business goals

Some milestone web design projects from over the years:

» Nor-Cal Think Pink
Since 2004, Abra has donated all web design and online marketing services for Nor-Cal Think Pink, a Northern California non-profit dedicated to raising the awareness of the importance of early detection in the battle against breast cancer.

» Saab99Turbo.com
The Saab 99 Turbo Registry was developed as an in-house company web development project to build our experience building a member-driven online community. The website remains the number 1 resource on this topic.

» Petrific.com
Petrific was a unique project that combined a full-range of our company web development talents, from branding to web design to sophisticated web programming.

Abra Marketing is proud to be a leading Santa Rosa web design company, and has been providing web design and development in the Bay Area since 1999. Contact us to learn more or visit our Web Design page.