Social Media Marketing In Santa Rosa

Social Media Marketing ROI

Social Media Marketing

Abra Marketing has managed many social media marketing programs as part of our online marketing services. Abra has been managing social media marketing programs since 2009 (the first page we set up is still active for Nor-Cal Think Pink, now with over 4,000 followers). Back then it was a tough sell for most of our clients to try this new medium.

We had early successes that helped reinforce the ROI benefits of the new social media marketing.

How did we achieve ROI from Social Media Marketing?

Most of all we stuck to the fundamental principles of marketing. We’ve been in marketing for a long time and every time something new comes along (the web, Web 2.0, social media, etc.) there’s this delusion that it’s going to be a magic marketing pill. Just put up a website and the customers will come flocking.

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Best Santa Rosa Web Design Company

Abra: The Evolution of a Web Design Company

How do we as a company achieve the best web design and development for our clients? Below is a brief history of how Abra has evolved as a web design company.

It started with a foundation in programming way back in the 1980s. Abra Marketing founder Kurt Hoffmann was fortunate to be able to take programming classes in high school starting with punch card programming. Next he learned programming on the first Macintosh computers when they came out in 1984, which inspired him to major in computer programming in college before switching to marketing his junior year.

Fast forward to 2000 and a brand new Abra Marketing was launching its first websites.

Best Santa Rosa Web Design Company

We pride ourselves on keeping up with the latest design trends, and following best practices.

While web design and development has changed considerably over the years, the three things that defined our quality from beginning is what drives our web design projects today:

  • a solid architecture that supports fast loading, user experience, and search engine optimization
  • award-winning web design
  • web design projects that are guided by solid marketing strategy to support our clients’ business goals

Some milestone web design projects from over the years:

» Nor-Cal Think Pink
Since 2004, Abra has donated all web design and online marketing services for Nor-Cal Think Pink, a Northern California non-profit dedicated to raising the awareness of the importance of early detection in the battle against breast cancer.

» Saab99Turbo.com
The Saab 99 Turbo Registry was developed as an in-house company web development project to build our experience building a member-driven online community. The website remains the number 1 resource on this topic.

» Petrific.com
Petrific was a unique project that combined a full-range of our company web development talents, from branding to web design to sophisticated web programming.

Abra Marketing is proud to be a leading Santa Rosa web design company, and has been providing web design and development in the Bay Area since 1999. Contact us to learn more or visit our Web Design page.

Farm to Fermentation Festival

The Sonoma County Fermentation Movement

Is Sonoma County “The Fermentation Capital of the World?”

Sonoma County is “The Fermentation Capital of the World” according to Jennifer Harris, Fermentation Consultant and Coordinator of the Farm to Fermentation Festival. In the second video in our Culture of Good series, Jennifer provides insight into the Fermentation Movement in Sonoma County and an introduction to the wonderful world of fermentation.

Some of the Sonoma County fermentation companies featured in the video include:

For a complete list of Farm to Fermentation Festival participants and sponsors, visit the Farm to Fermentation Festival website.

Learn more about the Farm to Fermentation Festival and fermentation in Sonoma County at FarmToFermentation.com.

 
Sonoma County Culture of Good is a series looking at companies and organizations doing good in Sonoma County. The series is produced by Sonoma County ad agency Abra Marketing.

Sonoma County Ad Agency

And then there were 10. Introducing the P’s of Marketing X

How many P’s of Marketing are there?

Way back in Marketing 101, I was taught the 5 P’s of Marketing. As I’ve worked in marketing since 1989 (over 25 years now), I’ve refined the list and am now updating it to include 10 P’s.

The 10 Ps of Marketing (a.k.a. P’s of Marketing X)
1. Product
2. Price
3. Placement
4. Promotion
5. People
6. Positioning
7. Packaging
8. Persistence
9. Parasitism
X. Partnership

The purpose of the P’s of marketing is to help us analyze areas of our marketing efforts to determine what is or isn’t working.

An interesting aspect of the 10 Ps is that a company does not have to perform well in all P’s to be successful. They might have achieved success through just one or a few of the Ps. Likewise, a company might be doing well in most of the P’s, but fail because of an insurmountable problem with one of the P’s.

The Ps – and more effectively, this full list of 10 P’s – provide a complete framework to assess our marketing programs.

More details on the 10 Ps coming soon.

Marketing Ground Zero is the marketing blog of Abra Marketing, a full-service ad agency based in Santa Rosa, Sonoma County, California.

Culture of Good | Sonoma County

“Sonoma County Culture of Good” is a series of videos exploring people using business for a greater good in Sonoma County, California.

Abra Marketing was started in November 1999 in a home office on Burnside Road in Sebastopol, California. For family reasons, the agency moved to Redding in 2000. When we returned in 2010, we were particularly excited to be part of a community where there is a heightened set of values: the quality of the food, the local focus, sustainability, humane treatment of farm animals, commitment to community, and using business for social change.

We created this video series to showcase this aspect of our home, Sonoma County, while shining a light on the many great people and companies who strive to achieve something else in their daily work.

Drake Sadler, Traditional Medicinals
Using Business for Social Change
9/8/2018
TraditionalMedicinals.com

 

World Centric
The B Corp Movement in Sonoma County
3/23/2016
WordlCentric.org

 

Jay Coen Gilbert, B Corporation
What is a B Corp
March 21, 2016
Abra had the incredible opportunity to interview Jay Coen Gilbert, one of the founders of B Lab.
bcorporation.net


Bryan Welch, CEO of B the Change Media

What is a B Corporation?
March 3, 2016
As part of our exploration into the B Corp Movement in Sonoma County, we had the great opportunity to interview Bryan Welch.
BtheChange.com


Plum Blossom Farm

Sustainable Farming and the Humane Treatment of Animals
November 28, 2015
plumblossomfarm.com

 

Jennifer Harris, Fermentation Consultant
The Fermentation Movement in Sonoma County
October 2, 2015

 

Green Goose Farm, Petaluma, California
Sustainable Farming
June 15, 2015
Green Goose on Farm Trails