Higher Marketing

Higher Marketing – Introducing the Abra Marketing Ethics Spectrum

Is Advertising Good Or Is Advertising Bad?

The simple answer is that advertising can be both good and bad. Like anything, it really depends on how it’s being used.

Higher Marketing

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This question led me to the concept of Higher Marketing.

There is marketing for good and there is marketing for evil and to help assess marketing activities, I’ve created the Abra Marketing Ethics Spectrum.

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Sonoma County Marketing Agency

Marketing Concepts: Blazing Mental Paths

“Never underestimate how invisible your business is.” – Kurt Hoffmann

Sonoma County Marketing Agency

Santa Rosa California based Abra Marketing explores the marketing concept of blazing mental paths.

Just speaking from personal experience, it’s amazing to me how I will drive a certain road for years before finally noticing a business I drove by every day. It can be the most random incident that finally makes me take notice, but suddenly I’m a regular customer.

What a failure of marketing that a business that 1) I fully appreciate and makes my life better and 2) is conveniently located somehow stayed off my radar for all that time. What is the cost of that to that business?

So here is the opportunity for businesses: do whatever you can to get people into your business.

Next time you’re out hiking, take a moment to ponder the path. That space was once uniform wilderness and obstacles. Someone forged a path and now, people can’t help but follow it, further establishing the flow it has created it.

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Jongsanan Woodenman from a scene in the muay thai documentary "Win. Lose. Forgive."

‘Win. Lose. Forgive.’ – Abra Marketing’s Muay Thai Documentary now Online

In December 2012, Abra Marketing embarked on a very special project that says a lot about us as an agency. We were approached by Ben Brown, owner of PHAS3 Martial Arts to help with a press release. He had achieved the honor of being the first coach in North America to be certified by muay thai coach Jongsanan “Woodenman.”

The Significance of Jongsanan “Woodenman”
Jongsanan “Woodenman” (previously known as Jongsanan Fairtex) is one of the most legendary fighters and coaches of the sport of muay thai, the national sport of Thailand. He was one of the most prolific champions during what many consider muay thai’s golden era of the 1990s. One of his fights – known as “The Elbow Fight” is considered one of the greatest fights of all time. Since retiring as a fighter he has become famous as a coach. He has coached many champions including Gilbert Melendez with whom – as of this writing – he is appearing on the current season (Season 20) of Fox Sports’ The Ultimate Fighter.

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Think Pink Day 2014

Think Pink Day 2014

Five years ago, Abra Marketing helped lead the effort to light the Sundial Bridge pink for Nor-Cal Think Pink Day. At the time they said it would only be for that one time. Tonight it will happen for the 5th time in what has become an annual North State event. Abra is honored to continue to support Nor-Cal Think Pink Day.

Abra also continues to support Think Pink by providing web development services, and putting on the yearly “Think Pink Photo Calendar Contest” where members of the community submit “pink” and breast cancer awareness themed photos to be used in a calendar that raises awareness for breast cancer. This year, as with every year, saw awesome photo submissions from members of the Northern California community, and 40,000 calendars are being distributed today. Check out some of the contest winners below, and visit the NorCal Think Pink website to view all of this year’s winners.

 

Benefits Of WordPress

What Is The Best CMS System?

Benefits Of WordPress CMS System

CMS Systems have become a mainstay in web development within the past 5 or so years, and we get why. With the boom of social media and common blogging, the average person is becoming more "web savvy". Over the years that has influenced the desire for more and more web development clients to take some of their website maintenance into their own hands. This has made working with and understanding CMS Systems a critical part of our business.

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