Orthopedic Practice Marketing: Tools of an Orthopedic Marketing Agency

Orthopedic Practice Marketing

Orthopedic practice marketing is a complex endeavor as orthopedic physicians seek to connect with patients whose lives they can change for the better. Orthopedic Physicians spend their days focused on things such as the latest surgical technologies, the newest advances in patient care, and serving their communities with great orthopedic care. What they aren’t focused on is website optimization, social media marketing, and generating great content. But that doesn’t mean that those things aren’t important for their practices, and that is why Orthopaedics Businesses need a great a digital marketing agency to help them with those aspects.

So why does your Orthopedic Practice need a digital marketing agency?

Orthopedic practice marketing. Orthopedic marketing agency.

We know how to market Orthopedic practices professionally and effectively.

Web Presence And Search Engine Visibility

Orthopedic practice marketing is not just for commercial products or online businesses. It is an essential part of any business, including medical practices and local businesses. The internet is now “the phone book”, so having your business represented online, not just with a quality website, but with a website that ranks in search engines, is a basic need. And you don’t just need any marketing agency, you need a marketing agency that understands the Orthopaedics Industry, and knows how to properly represent and promote your business. At Abra, we have over 30 years of experience with digital marketing in the healthcare industry. We know how to market Orthopedics Businesses professionally and effectively through our expertise in every aspect of online marketing, including web development, SEO, content development, online reputation management, online advertising, and social media marketing.

Online Reputation

Whether or not you and your fellow physicians are spending time online, your patients, past patients, and potential patients are. Online reviews and social media interactions have opened up an entirely new world in terms of a business’s reputation. What other people are saying about your business online is the loudest and most visible information available, and so it’s incredibly important to be aware of, and take measures to respond to and take control of this information. At Abra, we work with you to manage your online profiles and review sites to keep your reputation in tact.


One significant thing we have seen in our years of healthcare marketing, is that your potential patients are online looking for you. They are searching for answers to the pain they are struggling with, they are researching physicians and techniques for the surgery they are considering, and they are looking for the right place to help them with their injury recovery. Our job as your Orthopedic Marketing Agency is to help bring those potential patients in contact with information about your business. Online marketing is not just trendy marketing, it’s opportunity that your business needs to take advantage of.

If your Orthopaedics Practice is interested in Digital Marketing Services, please contact us to see how we can get you started.

Abra Marketing, a Santa Rosa online marketing agency serving clients in Sonoma County and the greater Bay Area since 1999.