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Abra Teaching Marketing At Bergin University

in Abra Marketing Agency Updates / Branding / Community / Featured / Marketing / Search Engine Optimization / SEO by Kurt Hoffmann January 11, 2018January 13, 2018 0 comments

Abra Marketing, Santa Rosa Marketing Agency Update

By Kurt Hoffmann, Abra Founder and Creative Director.

I’m excited to announce that I’ve been hired to teach Marketing for the Spring 2018 Semester at Bergin University. A lot of people have not heard of Bergin so I’ll start with that. It’s actually a pretty cool story.

About Bergin University

Bergen University is located in Rohnert Park. Interestingly, Bergin is right around the corner from my first job when I moved to Sonoma County in 1998, working as Marketing Director for an independent record label. Bergin University was founded in 1991 as the Bonnie Bergin Assistance Dog Institute. It has been known as Bergin University of Canine Studies since 2007.

Growing With Clients Through Lasting Relationships

in Advertising / Blogging / Branding / Digital Marketing / Featured / Graphic Design / Healthcare Marketing / Marketing / Naming / Online Marketing / Search Engine Optimization / SEO / Social Media / Web Applications / Website Design and Development by Kurt Hoffmann February 18, 2017February 18, 2017 0 comments

Integrated Marketing

At Abra, we pride ourselves on the way that we approach marketing. Being a full-service marketing agency allows us to meet a variety of needs for clients, it allows us to create a consistent message throughout, and it allows us to help all of a client’s marketing efforts work together and compound results. But in addition to those benefits, having an integrated marketing approach allows us to build long-lasting relationships with clients, and that long term involvement with a client becomes another benefit in the way we approach their marketing.

Sonoma West Medical Center Branding

in Branding / Featured / Marketing / Online Marketing by Kurt Hoffmann February 29, 2016March 1, 2016 0 comments

In December 2014, Abra Marketing developed the branding for Sonoma West Medical Center in Sebastopol, California.

The Sonoma West Medical Center branding development was a particularly interesting project because it was part of the effort to reopen a closed hospital, something that is rarely successfully done.

The Sonoma West Medical Center rebranding presented an opportunity to connect to the extensive history of Palm Drive Hospital while communicating the new beginning that included important changes in the organization.

The very brief background of Sonoma West Medical Center is that it opened as Palm Drive Hospital in 1939. It served the West County community for many years before financial challenges led to its closing in 2014 after a 2nd bankruptcy.

Rebranding can be an important part of taking a company in a new direction. And in this case, rebranding was a critical part of the strategy needed to overcome the enormous challenges of reopening a hospital.

Starting with the existing Palm Drive Hospital brand, we had the strengths of a long history and connection to many in the community. However, given the years of financial difficulties, there was a lot of negative connection as well. This included a great deal of opposition to reopening efforts.

The Power Of The Photo – Part 1

in Advertising / Blogging / Featured / Graphic Design / Marketing / Online Marketing / Search Engine Optimization / SEO / Social Media / Website Design and Development by Kurt Hoffmann August 13, 2014August 27, 2014 0 comments

Using Photos In Marketing

What you have to say with your marketing message is incredibly important, but the quality of your message wont matter if no one is listening. In the age of Instagram and photo blogging, great photographs have become even more of an essential part of marketing. Chances are, if there isn’t an eye-catching image, you wont be catching any eyes.

Why Does My Website Need A Blog?

in Blogging / Featured / Marketing / Online Marketing / Search Engine Optimization / SEO by Kurt Hoffmann January 8, 2014January 23, 2014 0 comments

Website Blog For SEO

You’re not a fashion designer with style tips to give, and you’re not a stay-at-home mom with “better parenting advice”, so you may be wondering… “Why does my website need a blog?”. Whether you’re a doctor, a lawyer, a realtor, or you own a construction business, a blog can be an important feature for your website. At Abra Marketing we encourage every client to develop a blog on their website, and here are some of the reasons why: