Reverse Mortgage Industry Marketing

Reverse Mortgage Industry Marketing

Industry Specific Marketing

Marketing is not a one-size-fits-all approach. Each industry requires different marketing techniques to find success. At Abra Marketing, we feel it’s important to educate ourselves on the specific industries of our clients, and to become as fluent as possible in what marketing strategies are most beneficial to them.

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SEO Agency In Sonoma County

Marketing ROI: Don’t Miss this Critical Consideration

Marketing ROI: An Essential Tip

Marketing ROI is a hot marketing topic and regular point of discussion with our clients. Of course the pure definition of all marketing efforts is to drive sales. If the cost of our marketing efforts outstrips all income generated, then what’s the point? That is why Abra’s marketing programs always have a measurement component to track results and return on our client’s marketing investment, as should yours.

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Website Designer In Santa Rosa

What Makes A Successful Marketing Project?

Website Designer In Santa Rosa

Marketing is when a graphic design project is guided by strategy, not just aesthetics.

What Is Marketing?

More and more I see people and companies who portray themselves as providing “marketing” services. Often their offerings are graphic design or video production or social media or building websites, etc. And yes, these tools can be used to market a company. But if the person driving that project does not have an understanding of how that effort will drive sales for the company, they are not truly marketing.

Purpose Driven Design

I had this “a hah” moment in the first months of starting Abra Marketing. In the beginning I wanted to be a graphic design shop. But having working in marketing for over 7 years (I started in marketing for 5 years, started over to become a graphic designer, then returned to marketing before starting the agency), I would be working on projects and realizing the headline was wrong, the copy was wrong, or the entire strategy was wrong. Hell, doing this print ad was wrong – this money would be better spent on direct mail (or another medium).

From the beginning, I understood that our projects MUST work. They must have a purpose to drive dollars and they must be guided by a solid strategy.

I have always loved great design, great creative and will always strive for that, but the greatness of a creative campaign must be how well it moves us in the direction of growing the client’s business.

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Digital Marketing Agency In Santa Rosa

Digital Marketing Agency vs. Advertising Agency

What Is A Digital Marketing Agency?

Digital Marketing is the number one buzzword for anyone trying to promote their business these days. But what is digital marketing and how do you select a digital marketing agency?

Digital Marketing covers the range of online efforts you can use to drive sales for your business:

  • Website
  • Blog
  • Social Media
  • Online Video (this kind of falls under social media as well, but I like to separate it)
  • SEO (Search Engine Optimization)
  • Online Presence Management
  • Email Marketing
  • Inbound Marketing
  • Marketing Automation

A Digital Marketing agency can provide any of these services, with some providing just one or a few and some providing all.

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Santa Rosa Digital Marketing Agency

Your Local Digital Marketing Agency

Digital Marketing In Santa Rosa

Santa Rosa digital marketing agency, Abra Marketing is proud to be locally focused in Sonoma County. Abra was founded in Santa Rosa in 1999. Founder Kurt Hoffmann had worked in marketing since 1989 before starting the agency. Our initial services focused on website design/website development and graphic design, however having worked in marketing for 10 years prior, we quickly found that the value we brought to our clients was not just in providing great website or graphic design projects, but the strategic marketing insight we brought to the table.

We helped clarify the purpose of the project and how it should be executed to help drive business for the client. To this end, we’ve never just built websites produced ads, but always have viewed projects as part of our work to help the client drive sales.

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