What is a B Corp?

What is a B Corp?

What is a B Corp?

Jay Coen Gilbert, one of the founders of B Lab, explains what a B Corp/B Corporation is. B Lab was founded on July 5, 2006 to provide a framework and community of support for B Corporations.

B Lab provides a process by which companies can become Certified B Corporations through a rigorous certification process.

This video is part of a series looking at the B Corp movement and how it is manifesting itself among the B Corporations of Sonoma County, California.

Ethical And Conscientious Businesses

There is an increasing movement of businesses working to achieve higher standards: how their products affect the world, how they support their workers, how they affect the environment, how they support the communities where they live, etc. At the same time there is a negative “greenwashing” where some companies try to take advantage of the buzzwords of these efforts.

B Corp certification helps provide a transparency and official measurement of these efforts to help consumers more effectively determine which companies truly are doing the good they purport to and to help companies who are sincerely pursuing this path to gauge their efforts and improve.

Learn more about B Lab and the B Corp movement at:
www.Bcorporation.net

Learn more about this video series at:
AbraMarketing.com/DoSomethingGood


Abra Marketing is a digital marketing agency based in Santa Rosa, California and serving clients across the greater Bay Area and beyond. We make the world better through marketing.

Culture of Good | Sonoma County

“Sonoma County Culture of Good” is a series of videos exploring people using business for a greater good in Sonoma County, California.

Abra Marketing was started in November 1999 in a home office on Burnside Road in Sebastopol, California. For family reasons, the agency moved to Redding in 2000. When we returned in 2010, we were particularly excited to be part of a community where there is a heightened set of values: the quality of the food, the local focus, sustainability, humane treatment of farm animals, commitment to community, and using business for social change.

We created this video series to showcase this aspect of our home, Sonoma County, while shining a light on the many great people and companies who strive to achieve something else in their daily work.

Drake Sadler, Traditional Medicinals
Using Business for Social Change
9/8/2018
TraditionalMedicinals.com

 

World Centric
The B Corp Movement in Sonoma County
3/23/2016
WordlCentric.org

 

Jay Coen Gilbert, B Corporation
What is a B Corp
March 21, 2016
Abra had the incredible opportunity to interview Jay Coen Gilbert, one of the founders of B Lab.
bcorporation.net


Bryan Welch, CEO of B the Change Media

What is a B Corporation?
March 3, 2016
As part of our exploration into the B Corp Movement in Sonoma County, we had the great opportunity to interview Bryan Welch.
BtheChange.com


Plum Blossom Farm

Sustainable Farming and the Humane Treatment of Animals
November 28, 2015
plumblossomfarm.com

 

Jennifer Harris, Fermentation Consultant
The Fermentation Movement in Sonoma County
October 2, 2015

 

Green Goose Farm, Petaluma, California
Sustainable Farming
June 15, 2015
Green Goose on Farm Trails