I started Abra Marketing in November of 1999 in Santa Rosa, California. As we enter the month of our founding, I celebrate the 14 years we’ve been at this marketing thing. I also can’t help but think about the marketing basic of Persistence.
I’ve talked about the P’s of marketing, which you’ll learn in any Marketing 101 class, but to which I’ve added my own P’s over the years.
One of those added P’s is Persistence. Quite simply, there is a time factor to marketing. The longer you can keep your business out there and going, the more you will build an equity of awareness and customers. Persistence as a Marketing tool works especially well for companies that have achieved true quality in their product or service.