Quality is one of. your greatest marketing tools.

Quality is One of your Greatest Marketing Tools

Below is an article I wrote in 1996 for the company newsletter at Scholin Brothers Printing Company where I worked from 1995-1998. I came across this recently and was impressed with how timely it still is. It is a great reminder that as much as the tools of marketing evolve, the fundamentals remain the same: great marketing begins with a great Product.

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Integrated Marketing In Santa Rosa

Growing With Clients Through Lasting Relationships

Integrated Marketing

At Abra, we pride ourselves on the way that we approach marketing. Being a full-service marketing agency allows us to meet a variety of needs for clients, it allows us to create a consistent message throughout, and it allows us to help all of a client’s marketing efforts work together and compound results. But in addition to those benefits, having an integrated marketing approach allows us to build long-lasting relationships with clients, and that long term involvement with a client becomes another benefit in the way we approach their marketing.

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Graphic Design Santa Rosa California

Your Santa Rosa Graphic Design Agency – A History of Production

Abra Marketing has a unique history as a graphic design agency in Santa Rosa. This article provides a glimpse into my early years as a graphic designer and my intensive design production background.

I started the agency in November 1999 with the arrival of a new Mac G3. As a graphic designer I founded the agency with a focus on graphic design and branding. From the beginning there have been a few things that have helped our clients’ design projects be successful. One of these is my extensive production experience.

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Bay Area Design Production

Marketing from the Ground Up – Appreciating the Finer Points of Design Production

Bay Area Design Firm

I’ve logged many hours doing this

A bit of Abra Marketing history, founder Kurt Hoffmann learned graphic design at a St. Louis printing institution, Scholin Brothers Printing.

This experience was an important part of Abra’s foundation.

At Scholin I was fortunate to experience a fascinating time in the printing industry when things were shifting from years of traditional film-oriented production to digital (remember SyQuest disks, anyone?). Those were the days when you’d make a change in Photoshop and then leave to get coffee while you waited for it to process.

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