Abra Marketing, Santa Rosa Marketing Agency Update
By Kurt Hoffmann, Abra Founder and Creative Director.
I’m excited to announce that I’ve been hired to teach Marketing for the Spring 2018 Semester at Bergin University. A lot of people have not heard of Bergin so I’ll start with that. It’s actually a pretty cool story.
About Bergin University
Bergen University is located in Rohnert Park. Interestingly, Bergin is right around the corner from my first job when I moved to Sonoma County in 1998, working as Marketing Director for an independent record label. Bergin University was founded in 1991 as the Bonnie Bergin Assistance Dog Institute. It has been known as Bergin University of Canine Studies since 2007.
Marketing. It’s one of the primary challenges of running any business.
How much should you spend on marketing? Which social media should we be using? How do we measure marketing ROI? What’s the most effective media mix? Is our branding on point? Should we redesign our website?
All good questions and there are so many more we muscle through every day as a marketing agency. As I think of all the things we’ve helped companies do over the past 17 years, there’s one piece of advice I’d start with for anyone running a business:
At Abra, we pride ourselves on the way that we approach marketing. Being a full-service marketing agency allows us to meet a variety of needs for clients, it allows us to create a consistent message throughout, and it allows us to help all of a client’s marketing efforts work together and compound results. But in addition to those benefits, having an integrated marketing approach allows us to build long-lasting relationships with clients, and that long term involvement with a client becomes another benefit in the way we approach their marketing.
In December 2014, Abra Marketing developed the branding for Sonoma West Medical Center in Sebastopol, California.
The Sonoma West Medical Center branding development was a particularly interesting project because it was part of the effort to reopen a closed hospital, something that is rarely successfully done.
The Sonoma West Medical Center rebranding presented an opportunity to connect to the extensive history of Palm Drive Hospital while communicating the new beginning that included important changes in the organization.
The very brief background of Sonoma West Medical Center is that it opened as Palm Drive Hospital in 1939. It served the West County community for many years before financial challenges led to its closing in 2014 after a 2nd bankruptcy.
Rebranding can be an important part of taking a company in a new direction. And in this case, rebranding was a critical part of the strategy needed to overcome the enormous challenges of reopening a hospital.
Starting with the existing Palm Drive Hospital brand, we had the strengths of a long history and connection to many in the community. However, given the years of financial difficulties, there was a lot of negative connection as well. This included a great deal of opposition to reopening efforts.
How do we as a company achieve the best web design and development for our clients? Below is a brief history of how Abra has evolved as a web design company.
It started with a foundation in programming way back in the 1980s. Abra Marketing founder Kurt Hoffmann was fortunate to be able to take programming classes in high school starting with punch card programming. Next he learned programming on the first Macintosh computers when they came out in 1984, which inspired him to major in computer programming in college before switching to marketing his junior year.
Fast forward to 2000 and a brand new Abra Marketing was launching its first websites.
We pride ourselves on keeping up with the latest design trends, and following best practices.
While web design and development has changed considerably over the years, the three things that defined our quality from beginning is what drives our web design projects today:
a solid architecture that supports fast loading, user experience, and search engine optimization
award-winning web design
web design projects that are guided by solid marketing strategy to support our clients’ business goals
Some milestone web design projects from over the years:
» Nor-Cal Think Pink Since 2004, Abra has donated all web design and online marketing services for Nor-Cal Think Pink, a Northern California non-profit dedicated to raising the awareness of the importance of early detection in the battle against breast cancer.
» Saab99Turbo.com The Saab 99 Turbo Registry was developed as an in-house company web development project to build our experience building a member-driven online community. The website remains the number 1 resource on this topic.
» Petrific.com Petrific was a unique project that combined a full-range of our company web development talents, from branding to web design to sophisticated web programming.
Abra Marketing is proud to be a leading Santa Rosa web design company, and has been providing web design and development in the Bay Area since 1999. Contact us to learn more or visit our Web Design page.
Is Sonoma County “The Fermentation Capital of the World?”
Sonoma County is “The Fermentation Capital of the World” according to Jennifer Harris, Fermentation Consultant and Coordinator of the Farm to Fermentation Festival. In the second video in our Culture of Good series, Jennifer provides insight into the Fermentation Movement in Sonoma County and an introduction to the wonderful world of fermentation.
Some of the Sonoma County fermentation companies featured in the video include:
“Sonoma County Culture of Good” is a series of videos exploring people using business for a greater good in Sonoma County, California.
Abra Marketing was started in November 1999 in a home office on Burnside Road in Sebastopol, California. For family reasons, the agency moved to Redding in 2000. When we returned in 2010, we were particularly excited to be part of a community where there is a heightened set of values: the quality of the food, the local focus, sustainability, humane treatment of farm animals, commitment to community, and using business for social change.
We created this video series to showcase this aspect of our home, Sonoma County, while shining a light on the many great people and companies who strive to achieve something else in their daily work.
Jay Coen Gilbert, B Corporation What is a B Corp March 21, 2016 Abra had the incredible opportunity to interview Jay Coen Gilbert, one of the founders of B Lab. bcorporation.net
Bryan Welch, CEO of B the Change Media What is a B Corporation? March 3, 2016 As part of our exploration into the B Corp Movement in Sonoma County, we had the great opportunity to interview Bryan Welch. BtheChange.com
Plum Blossom Farm Sustainable Farming and the Humane Treatment of Animals November 28, 2015 plumblossomfarm.com
Jennifer Harris, Fermentation Consultant The Fermentation Movement in Sonoma County October 2, 2015