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Digital Marketing Agency vs. Advertising Agency

in Digital Marketing / Featured / Marketing / Online Marketing by Kurt Hoffmann June 15, 2016June 15, 2016 0 comments

What Is A Digital Marketing Agency?

Digital Marketing is the number one buzzword for anyone trying to promote their business these days. But what is digital marketing and how do you select a digital marketing agency?

Digital Marketing covers the range of online efforts you can use to drive sales for your business:

Website
Blog
Social Media
Online Video (this kind of falls under social media as well, but I like to separate it)
SEO (Search Engine Optimization)
Online Presence Management
Email Marketing
Inbound Marketing
Marketing Automation

A Digital Marketing agency can provide any of these services, with some providing just one or a few and some providing all.

Sonoma West Medical Center Branding

in Branding / Featured / Marketing / Online Marketing by Kurt Hoffmann February 29, 2016March 1, 2016 0 comments

In December 2014, Abra Marketing developed the branding for Sonoma West Medical Center in Sebastopol, California.

The Sonoma West Medical Center branding development was a particularly interesting project because it was part of the effort to reopen a closed hospital, something that is rarely successfully done.

The Sonoma West Medical Center rebranding presented an opportunity to connect to the extensive history of Palm Drive Hospital while communicating the new beginning that included important changes in the organization.

The very brief background of Sonoma West Medical Center is that it opened as Palm Drive Hospital in 1939. It served the West County community for many years before financial challenges led to its closing in 2014 after a 2nd bankruptcy.

Rebranding can be an important part of taking a company in a new direction. And in this case, rebranding was a critical part of the strategy needed to overcome the enormous challenges of reopening a hospital.

Starting with the existing Palm Drive Hospital brand, we had the strengths of a long history and connection to many in the community. However, given the years of financial difficulties, there was a lot of negative connection as well. This included a great deal of opposition to reopening efforts.