Can a Video be Successful without Going Viral?
Marketing Case Study: Muay Thai Documentary Win. Lose. Forgive.
When it comes to marketing videos – or any online videos for that matter – one of the questions likely on everyone’s mind is “Will it go viral?”
I have a simple point to make today and it’s this: a marketing video does not have to go viral to be a success.
The attraction of viral videos obviously is the reach – all those eyes on your video. But it’s more important to understand the quality of those eyes.
A lot of viral videos are like a car wreck – people can’t help but look. But is there really quality content there that they are connecting with? Will there be a useful relationship established? Will the view generate a result that supports marketing strategy?