Since 2009, Abra has been giving back to the Northern California community by donating it’s services to Nor-cal Think Pink, a breast cancer awareness organization based out of Redding, California. Every year Abra takes care of the web development needs, provides the capability for a custom online photo contest, and in 2009, Abra worked closely with members of Nor-Cal Think Pink to help get approval to light the Sundial Bridge in pink lights on Think Pink Day. The lighting of the Sundial Bridge is now an annual Think Pink Day event.
Inspiring And Empowering Girls
This spring Abra had the pleasure of working with a Northern California affiliate of Girls Inc. on a website redesign. Girls Inc. is an organization spread across the United States and Canada that works to inspire and empower girls in the community by promoting positive ideals such as self-esteem, independence, and leadership. Girls Inc. uses several research based programs that encourage girls to seek their highest potential through avenues such as education and sports, that promote drug and pregnancy prevention, and that help girls build a strong self-image so that they can realize their full potential.