Marketing Ground Zero is the marketing blog of Abra Marketing. Visit Abra Marketing »

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Articles about branding.



Marketing Ground Zero Has Moved!

Marketing Ground Zero Has Moved!

Hoffmann January 17, 2014 Comments Off on Marketing Ground Zero Has Moved!

New Marketing Blog! Marketing Ground Zero has moved to a new location on our website. Please visit our new Marketing Blog for a variety of articles about our work in branding, traditional marketing, and

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Social Media Marketing For Your Business: Part 3

Social Media Marketing For Your Business: Part 3

Hoffmann January 6, 2014 Comments Off on Social Media Marketing For Your Business: Part 3

Social Media Connections In Social Media Marketing For Your Business: Part 2 we discussed branding your profiles and getting started with content. Now we’ll move on to navigating interaction on social media. Interacting On

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Social Media Marketing For Your Business: Part 2

Social Media Marketing For Your Business: Part 2

Hoffmann December 30, 2013 Comments Off on Social Media Marketing For Your Business: Part 2

Establishing Your Social Media Profiles In Social Media Marketing For Your Business: Part 1 we introduced you to social media and the available networks. In part 2 we’re going to discuss branding your profiles

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Social Media Marketing For Your Business: Part 1

Social Media Marketing For Your Business: Part 1

Hoffmann December 24, 2013 Comments Off on Social Media Marketing For Your Business: Part 1

The Basics Of Social Media Marketing For Your Business Your social media accounts are an extension of your business, so it’s important to have them represent you accurately and portray your business in a

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Marketing – Begin with Product

Marketing – Begin with Product

Hoffmann May 30, 2013 Comments Off on Marketing – Begin with Product

My martial arts teacher keeps emphasizing over and over again the importance of basics. Like learning a musical instrumental – or many other talents – everyone wants to start off doing complex, impressive moves

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Marketing for Start-Ups: Petrific for Pets

Marketing for Start-Ups: Petrific for Pets

Hoffmann September 28, 2012 Comments Off on Marketing for Start-Ups: Petrific for Pets

If we can’t protect pets, what can we protect? Abra is extremely proud to be a part of Petrific, an online application dedicated to helping people take care of their pets. The marketing we’ve

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Company Naming: The Story Behind the Name Abra

Company Naming: The Story Behind the Name Abra

Hoffmann September 21, 2011 Comments Off on Company Naming: The Story Behind the Name Abra

A client recently asked me if there was a story behind the name ‘Abra’. Here’s the answer: Back when I started the company in 1999, I wanted something short, easy-to-remember, and that would be

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Branding – Who Are You?

Branding – Who Are You?

Hoffmann September 12, 2011 Comments Off on Branding – Who Are You?

Branding – The FamilyBook Dilemma Abra is a partnered in a number of start-ups, providing our expertise in branding, marketing, and web development. It’s really exciting to be a part of a complete project

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Essentials of Naming – For Naming Your Business or Company

Essentials of Naming – For Naming Your Business or Company

Hoffmann December 17, 2010 Comments Off on Essentials of Naming – For Naming Your Business or Company

How Important is Naming Your Business or Company? At Abra Marketing, we’ve developed company or business Naming as part of our range of marketing services. Although we got into naming somewhat by accident, it’s

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Welcome to Marketing Ground Zero.

Welcome to Marketing Ground Zero.

Hoffmann April 30, 2009 Comments Off on Welcome to Marketing Ground Zero.

Welcome to Marketing Ground Zero, articles from Abra Online, a marketing agency with offices in Santa Rosa and Redding, California. Abra was founded in 1999 and provides branding, marketing, web development, graphic design, online

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