Articles about branding.
My martial arts teacher keeps emphasizing over and over again the importance of basics. Like learning a musical instrumental – or many other talents – everyone wants to start off doing complex, impressive movesRead More »
If we can’t protect pets, what can we protect? Abra is extremely proud to be a part of Petrific, an online application dedicated to helping people take care of their pets. The marketing we’veRead More »
A client recently asked me if there was a story behind the name ‘Abra’. Here’s the answer: Back when I started the company in 1999, I wanted something short, easy-to-remember, and that would beRead More »
Branding – The FamilyBook Dilemma Abra is a partnered in a number of start-ups, providing our expertise in branding, marketing, and web development. It’s really exciting to be a part of a complete projectRead More »
How Important is Naming Your Business or Company? At Abra Marketing, we’ve developed company or business Naming as part of our range of marketing services. Although we got into naming somewhat by accident, it’sRead More »