Marketing Ground Zero is the marketing blog of Abra Marketing. Visit Abra Marketing »

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Marketing Ground Zero Has Moved!

Marketing Ground Zero Has Moved!

Hoffmann January 17, 2014 Comments Off on Marketing Ground Zero Has Moved!

New Marketing Blog! Marketing Ground Zero has moved to a new location on our website. Please visit our new Marketing Blog for a variety of articles about our work in branding, traditional marketing, and

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Marketing for Start-Ups: Petrific for Pets

Marketing for Start-Ups: Petrific for Pets

Hoffmann September 28, 2012 Comments Off on Marketing for Start-Ups: Petrific for Pets

If we can’t protect pets, what can we protect? Abra is extremely proud to be a part of Petrific, an online application dedicated to helping people take care of their pets. The marketing we’ve

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Company Naming: The Story Behind the Name Abra

Company Naming: The Story Behind the Name Abra

Hoffmann September 21, 2011 Comments Off on Company Naming: The Story Behind the Name Abra

A client recently asked me if there was a story behind the name ‘Abra’. Here’s the answer: Back when I started the company in 1999, I wanted something short, easy-to-remember, and that would be

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Essentials of Naming – For Naming Your Business or Company

Essentials of Naming – For Naming Your Business or Company

Hoffmann December 17, 2010 Comments Off on Essentials of Naming – For Naming Your Business or Company

How Important is Naming Your Business or Company? At Abra Marketing, we’ve developed company or business Naming as part of our range of marketing services. Although we got into naming somewhat by accident, it’s

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