Abra Marketing is continuing our work on the Mammography Flowers campaign for MD Imaging.
The campaign was designed to break through with unique images of flowers actually taken using the mammography equipment at MD Imaging.
The message and imagery encourage the audience to look at mammography and their own health choices differently.
The campaign started with online ads that linked to a special page showcasing the Mammography Flowers on MD Imaging’s website.
Abra Marketing also created a YouTube video version of the presentation and has been promoting the page and YouTube video through social media.
We are currently developing a tv commercial to begin airing in October 2011.