Marketing Ground Zero is the marketing blog of Abra Marketing. Visit Abra Marketing »

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Marketing Ground Zero Has Moved!

Marketing Ground Zero Has Moved!

Hoffmann January 17, 2014 Comments Off on Marketing Ground Zero Has Moved!

New Marketing Blog! Marketing Ground Zero has moved to a new location on our website. Please visit our new Marketing Blog for a variety of articles about our work in branding, traditional marketing, and

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Abra Marketing Proudly Supports Nor-Cal Think Pink

Abra Marketing Proudly Supports Nor-Cal Think Pink

Hoffmann October 12, 2011 Comments Off on Abra Marketing Proudly Supports Nor-Cal Think Pink

Abra has been happily supporting Nor-Cal Think Pink since 2004 when we began donating website design and website updates to improve their online presence. Nor-Cal Think Pink is a non-profit 501(c)(3), volunteer-driven community organization

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Company Naming: The Story Behind the Name Abra

Company Naming: The Story Behind the Name Abra

Hoffmann September 21, 2011 Comments Off on Company Naming: The Story Behind the Name Abra

A client recently asked me if there was a story behind the name ‘Abra’. Here’s the answer: Back when I started the company in 1999, I wanted something short, easy-to-remember, and that would be

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Mammography Flowers Campaign

Mammography Flowers Campaign

Hoffmann September 11, 2011 Comments Off on Mammography Flowers Campaign

Abra Marketing is continuing our work on the Mammography Flowers campaign for MD Imaging. The campaign was designed to break through with unique images of flowers actually taken using the mammography equipment at MD

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