Marketing Ground Zero is the marketing blog of Abra Marketing. Visit Abra Marketing »

Naming »

Company Naming: The Story Behind the Name Abra

Company Naming: The Story Behind the Name Abra

Hoffmann September 21, 2011 Comments Off on Company Naming: The Story Behind the Name Abra

A client recently asked me if there was a story behind the name ‘Abra’. Here’s the answer: Back when I started the company in 1999, I wanted something short, easy-to-remember, and that would be

Read More »
Essentials of Naming – For Naming Your Business or Company

Essentials of Naming – For Naming Your Business or Company

Hoffmann December 17, 2010 Comments Off on Essentials of Naming – For Naming Your Business or Company

How Important is Naming Your Business or Company? At Abra Marketing, we’ve developed company or business Naming as part of our range of marketing services. Although we got into naming somewhat by accident, it’s

Read More »